Measurement

Connected TV Drives Growth in Audience Identifiers, Tapad’s Mark Connon
31 Aug 2020
Better Planning Needed For Connected TV Ads: Kantar’s Tillou
24 Aug 2020
Connect Digital Ads to TV Viewing: Verizon Media’s Markman
19 Aug 2020
Close The CTV Loop With Outcome Data: LoopMe’s Upstone
17 Aug 2020
Marketers Seek More Insights on Programmatic Ads: Forrester’s Joanna O’Connell
16 Aug 2020
Measuring CTV Ads Takes People & Data Science: Survata’s Kelly
10 Aug 2020
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Solving Local TV’s Ad ‘Blind Spot’: Alphonso’s Upadhyay
21 Jul 2020
Beyond Awareness: TV Advertisers Are Learning New Tricks, Innovid’s Geno Says
20 Jul 2020
Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan
14 Jul 2020
During Turmoil, Out-Spend Your Rivals: VideoAmp’s Metz
13 Jul 2020
‘We Need to Prove TV Can Do More’: 605’s Noah Levine
8 Jul 2020
Standard Media Index Has Roadmap for Growth As Tatta Joins
8 Jul 2020
Racial Diversity Programs Must Address Systemic Racism, Comscore’s Tershone Phillips
5 Jul 2020
“Our Voices and Ideas Are Suppressed in the Workplace”
2 Jul 2020
Three Ways Connected TV Ad Fraud Is ‘Swelling’: DoubleVerify’s Ross
29 Jun 2020
Lockdown Is Accelerating Data-Driven TV: Fox’s Darren Sherriff
28 Jun 2020
Is CTV Siphoning Off Dollars from Linear? It’s Complicated: #BeetU, Session 9
16 Jun 2020
Disney Taps Samba TV, Nielsen, Xandr For Ad Scale, Measurement
9 Jun 2020