Measurement

Playlists & Series

NCSolutions’ Brothers: ‘The Right Buyer Is Worth the Added CPM’
23 Mar 2020
How Virus Will Hit Ad Spending: SMI’s Fennessey
22 Mar 2020
Comscore’s ‘Epidemic Safety Filter’ Lets Brands Opt Out Of Virus News: Gantz
19 Mar 2020
Nielsen’s Bradbury: Consumption Won’t Trail Off Due to Coronavirus, but It Will Change
18 Mar 2020
Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther
16 Mar 2020
Forrester’s Jim Nail: TV Is About to ‘Move Into a Whole Different World’
15 Mar 2020
Brands Can Be Useful Through Virus Crisis: GroupM’s Wieser
13 Mar 2020
How 2020 Election TV Ads Will Be Data-Driven: LiveRamp’s Bhalla
11 Mar 2020
Xandr’s Paley Mulls Life After Cookies
11 Mar 2020
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
10 Mar 2020
TransUnion’s David Oliveira: Addressability Must Be ‘Powered By an Accurate Data’
9 Mar 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Making Ads More Meaningful To The End Consumer: Google’s Curley
8 Mar 2020
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
6 Mar 2020
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
5 Mar 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
3 Mar 2020
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
3 Mar 2020
Omnicom’s Steuer: The Industry Needs Standardization of Measurement
2 Mar 2020
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
27 Feb 2020