Measurement

Playlists & Series

Missing Currency Makes Attribution Expensive: Spark Foundry’s Giacosa
6 Feb 2020
Noah Levine: 605 Introduces New Data Platform to the Industry
5 Feb 2020
Samsung Ads’ Meyer: The Gaming Industry Is Advertising’s Next Frontier
4 Feb 2020
TVSquared’s Kinsella Offers OTT Attribution With A Twist
4 Feb 2020
OpenSlate’s Foyle: Audience and Content Impact Measurement Is a ‘Utopia’ for Clients
30 Jan 2020
Samsung Ads’ Meyer: ‘Discovery’ Mode on Smart TVs Is a Sweet Spot for Advertisers
27 Jan 2020
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
23 Jan 2020
Vevo Finds Longer Viewing Sessions On Connected TV: Butler
23 Jan 2020
New Dawn For TV Upfronts: Amobee’s Smolin
22 Jan 2020
A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’
21 Jan 2020
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
20 Jan 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’
16 Jan 2020
ACR Enables ‘One Media Truth’: Nielsen’s Rao
14 Jan 2020
Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices
12 Jan 2020
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
8 Jan 2020
The Quest For Total TV: Gottlieb Seeks The Full Picture
2 Jan 2020
605’s Noah Levine to Keynote the #BeetRetreat in February
27 Dec 2019
TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year
19 Dec 2019
GroupM’s Thomas Frets About Total Video Measurement
19 Dec 2019