Measurement

OpenX Goes Net-Zero And Gets Closer To Publishers
15 Mar 2023
Linear TV, Streaming Video Work Together to Reach Consumers: CBS’s Radha Subramanyam
14 Mar 2023
Brands Want More Transparency in Automated TV Ad Buying: OMD’s Georgina Thomson Chats With Joanna O’Connell
14 Mar 2023
Data Clean Rooms Enable Privacy-Compliant Audience Targeting: TelevisaUnivision’s Brian Lin
14 Mar 2023
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
13 Mar 2023
Digital Formats Are Transforming Outdoor Ads: OAAA’s Anna Bager
13 Mar 2023
IAB Looks to Dispel Lingering Misperceptions About Gaming and Advertising
12 Mar 2023
Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
9 Mar 2023
True Ad Outcomes Are Measured With Sales: Affinity’s Damian Garbaccio
9 Mar 2023
Media JIC Must Be Inclusive of Diverse TV Audiences: TelevisaUnivision’s Daniel Aversano
8 Mar 2023
Clean Rooms’ Second Wave: Easier Onboarding & Cross-Room Orchestration
7 Mar 2023
Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies
6 Mar 2023
Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone
6 Mar 2023
Focus On The Fat Tail: Camelot CEO Bloom On Why Scale Matters
1 Mar 2023
Ad Transparency Faces Hurdles in Programmatic Market: Fox’s Abbie Reichner
28 Feb 2023
3A’s of Television Advertising Are Attention, Addressability and Automation: Paramount’s Julian Zilberbrand
27 Feb 2023
The Multi-Currency World Is Really Here: Mediahub’s Piner
27 Feb 2023
Brands Deserve Bigger Role in Currency Debate: VideoAmp’s Michael Parkes
23 Feb 2023
Cross-Platform Measurement Is Key Priority as Local Ads Drive Outcomes: Madhive’s Kristin Wnuk
23 Feb 2023
Consumer Insights Come From Data and Content: Spark Foundry’s Lisa Giacosa
23 Feb 2023
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