Measurement

Advertisers Want Unified OTT Measurement: iSpot.tv’s Bareuther
16 Mar 2020
Forrester’s Jim Nail: TV Is About to ‘Move Into a Whole Different World’
15 Mar 2020
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
10 Mar 2020
Ad Attribution Figures In TV Upfronts: LiveRamp’s Hoctor
8 Mar 2020
Go Beyond Legacy Panels With First-Party Data: Samba TV’s Navin
6 Mar 2020
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
5 Mar 2020
Spark Foundry’s Giacosa: TV Attribution Needs to Catch Up
4 Mar 2020
Data-Driven Means Data-Cleaning: Comscore’s Hinnant
3 Mar 2020
Just Do It: TVSquared’s Kinsella Urges Action On TV Attribution
3 Mar 2020
Omnicom’s Steuer: The Industry Needs Standardization of Measurement
2 Mar 2020
Many Agencies Still Have Media Silos: Amobee’s Smolin
2 Mar 2020
Roundel’s Hovorka: Tech Companies Need Humility When Working with Brands
2 Mar 2020
Linear & Advanced TV Are Better Together: NCSolutions’ Brothers
27 Feb 2020
Attribution Is A House Of Cards: 605’s Levine
27 Feb 2020
Privacy Regulations Will Spur Data Sharing: VideoAmp’s Parkes
27 Feb 2020
Commmonality Is Key: Samba TV’s Ackerman
27 Feb 2020
Plug Connected TV’s Knowledge Gap: Innovid’s Chalozin
26 Feb 2020
Nielsen’s Addressable TV Beta Focusing On ‘Mechanics’
25 Feb 2020
Dentsu’s Maggie Zhang: ‘Measurement Is Not Just the Output’
25 Feb 2020
Interoperability Is Key: VideoAmp’s Levine
23 Feb 2020