Measurement

Playlists & Series

The Industry Has to Come Together to Solve Fragmentation and Friction in TV: Zenith Media’s Vendetti
3 Nov 2019
Under LiveRamp, Data + Math Eyes International Expansion: Hoctor
30 Oct 2019
Publishers Must Collaborate For Planning Scale: Janus’ Shimmel
28 Oct 2019
Mythbusting with LiveRamp Video GM Allison Metcalfe
24 Oct 2019
PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying
23 Oct 2019
The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott
23 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Ampersand Calls On TVSquared To Measure TV Ad Outcomes
21 Oct 2019
Marketers Need to React in Real Time: MillerCoors’ Feinberg
17 Oct 2019
How Machine Learning Helps Advertisers: AdTheorent’s Lawson
10 Oct 2019
PSA for Children of Puerto Rico Reaches 3.5 Million U.S. TV Home, Nielsen
10 Oct 2019
Impressions Come Easily: Graham’s Barr On TV Ads’ Transition
10 Oct 2019
New TV Ads Currency Gives Parity With Streaming: Rob Hubbard
10 Oct 2019
Cardlytics Banks On Purchase Data To Measure Ads
9 Oct 2019
Viewers Like Ads, But Not Too Often: Xandr Research
8 Oct 2019
Privacy Measures Are Challenging Location-Based Ads: Location Sciences’ Smith
8 Oct 2019
‘Bigger Than Google’: Meredith’s McCreery On Rebooting Media Sales
7 Oct 2019
AI To Predict Ad Success From The Storyboard: 605’s Shirole
7 Oct 2019
Pearle Vision CMO Zarkin: Marketing Can’t Be Everything to Everybody
6 Oct 2019
Employees Want to Work for Companies Driving Change: Citi’s Breithaupt
6 Oct 2019