Measurement

TVSquared’s Kinsella Offers OTT Attribution With A Twist
4 Feb 2020
OpenSlate’s Foyle: Audience and Content Impact Measurement Is a ‘Utopia’ for Clients
30 Jan 2020
Samsung Ads’ Meyer: ‘Discovery’ Mode on Smart TVs Is a Sweet Spot for Advertisers
27 Jan 2020
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
23 Jan 2020
Vevo Finds Longer Viewing Sessions On Connected TV: Butler
23 Jan 2020
New Dawn For TV Upfronts: Amobee’s Smolin
22 Jan 2020
A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’
21 Jan 2020
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
20 Jan 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’
16 Jan 2020
ACR Enables ‘One Media Truth’: Nielsen’s Rao
14 Jan 2020
Schleider: Nielsen and Amobee Partnership Will ‘Level the Playing Field’ of Visibility Across Devices
12 Jan 2020
Seven Networks Beta-Test Nielsen’s Addressability: Abcarian
8 Jan 2020
The Quest For Total TV: Gottlieb Seeks The Full Picture
2 Jan 2020
605’s Noah Levine to Keynote the #BeetRetreat in February
27 Dec 2019
TVSquared’s Smeaton: Performance Metrics Will Be Paramount in the Coming Year
19 Dec 2019
GroupM’s Thomas Frets About Total Video Measurement
19 Dec 2019
Nielsen Seeks Scale For Addressable TV Tech
19 Dec 2019
Samba TV Ready For Big European Splash In 2020
16 Dec 2019
Samsung Ads’ Banchek: ‘We’re Solving for Real Business Problems’
15 Dec 2019