Measurement

Clean Rooms Will Power Collaborative TV Ad Reporting: DISH Media’s Bokhari
2 Feb 2023
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
1 Feb 2023
Measurement Standards Will Help to Future-Proof TV Advertising: WBD’s Andrea Zapata
1 Feb 2023
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
31 Jan 2023
Audience Measurement Highlights TV’s Mid-Funnel Benefits: DIRECTV’s Jason Brum
31 Jan 2023
Ad Intelligence Is Crucial As Media Outlets Multiply: Vivvix CEO Andrew Feigenson
30 Jan 2023
‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
30 Jan 2023
Next-Generation TV Viewership Metrics Are in Their Infancy: Comcast’s Carmela Fournier
30 Jan 2023
Hershey’s Rinaldi Is Sweet On Clean Rooms For Attribution Insights
30 Jan 2023
Economic Uncertainty Drives Innovation in Advertising: IAB’s Eric John
30 Jan 2023
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
27 Jan 2023
Disney Advertising Teams With EDO on Measuring Ad Outcomes: EDO’s Kevin Krim
26 Jan 2023
IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization
26 Jan 2023
Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale
25 Jan 2023
2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
25 Jan 2023
Deals with MiQ, TCL Are Key Milestones in Platform Development: Samba TV’s Ashwin Navin
24 Jan 2023
Albertsons’ New Media Network Does Data Integration In The ‘Co-Op Garden’
24 Jan 2023
First-Party Data Help to Sharpen Ad Campaigns: L’Oreal’s Shenan Reed
23 Jan 2023
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Jan 2023
Best Buy Runs Faster To The Clean Room: Mark Heitke
18 Jan 2023
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