Measurement

The New Auto Advertising Is Precise: TEGNA’s Fagan
6 Oct 2019
How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher
4 Oct 2019
Nelson: With Roundel, Disney Can Better Meet Brands’ Demands
4 Oct 2019
Local TV Can Easily Flip To Impressions: Hearst’s Wertlieb
4 Oct 2019
MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki
3 Oct 2019
IPG’s Engelgau On Identity & People In Marketing
3 Oct 2019
Email Is Under-Used And Episodic: Epsilon’s Benyo
3 Oct 2019
Our Environment Is Naturally Data Rich: GSTV’s McCaffrey
3 Oct 2019
How Impressions Will Boost Local TV: WideOrbit’s Offeman
3 Oct 2019
P&G’s Pritchard Wants to Eliminate Toxic Content From Advertising in 3 Years
2 Oct 2019
Connected TV Must Overcome Fragmentation: Samba TV’s Bourget
2 Oct 2019
How AI Analytics Can Change Ad Campaigns: Course5’s Mittal
1 Oct 2019
FreeWheel’s Discovery Deal, Explained By GM Marcus
30 Sep 2019
iSpot.tv Building TV Attribution Platform for Target’s Roundel
27 Sep 2019
Attribution Is Critical for Advanced TV: Comscore’s Wilson
27 Sep 2019
Nielsen’s Clarken On Brand Safety & OpenSlate Investment
27 Sep 2019
Advertisers Need Attribution Beyond Publishers: Nielsen’s Busignani
26 Sep 2019
TV Attribution Making Buyers Smarter: TVSquared’s Kinsella
26 Sep 2019
First-Party Data Needs Third-Party Glue: LiveRamp’s Howe
26 Sep 2019
Outcomes Priced On ‘Cost Per Whatever’: A+E’s Heftman
25 Sep 2019