Measurement

Audience Metrics Must Be Comparable Across Platforms: Nielsen’s Deirdre Thomas
15 Dec 2022
Personalized Ad Experiences & Programmatic Adoption: Magnite’s Buckley Looks Ahead To 2023
14 Dec 2022
Build A Bridge To Raise Up Addressable TV: Ampersand’s Pangis
14 Dec 2022
ITVX & Planet V Pushing Forward UK Programmatic TV
14 Dec 2022
Truthset’s McKinley Assembles Billions Of Datapoints In The Quest For Quality
14 Dec 2022
Tech Integration Helps to Stop CTV Ad Fraud: Samsung’s Aubriana Lopez
13 Dec 2022
Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
12 Dec 2022
Attention Metrics Highlight Need for Real Human Data: OMD’s Chrissie Hanson
12 Dec 2022
People’s Viewing Habits Broaden Ideas About Television: Essence’s Julie Berger
8 Dec 2022
The Perils Of Blossoming Call For Voltron: PubMatic’s Scaglione Urges AVODs To Grow Responsibly
6 Dec 2022
Programmatic TV Demands An Agnostic Approach: MiQ’s Madorsky
6 Dec 2022
All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
2 Dec 2022
Recession Will Drive Measurable, Addressable Growth: LiveRamp’s Clinger
30 Nov 2022
Data Clean Rooms Support Better TV Audience Targeting: DISH Media’s Kemal Bokhari
30 Nov 2022
Advertisers Are Pushing for Results from Advanced TV: Simulmedia’s Dave Morgan
30 Nov 2022
New Currencies Are Old News: Comscore’s Carol Hinnant
29 Nov 2022
Brands Have Multiple Ways to Protect Against CTV Ad Fraud: Magnite’s Nick Frizzell
29 Nov 2022
Excitement & Inertia: Albertsons’ Argyilan Wants A ‘Co-Op Garden’ Approach To CTV, Retail Media
28 Nov 2022
Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble
23 Nov 2022
Advertisers Are Speeding Push Into Advanced Audiences: NBCUniversal’s Ashley Luongo
22 Nov 2022
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