Measurement

Playlists & Series

Three Steps To The Converged Ad Agency: Amobee’s Smolin
12 Aug 2019
Giving Local TV Digital Super-Powers: Comcast Spotlight’s Condon
12 Aug 2019
Putting “Attention” Back In The Driving Seat: Joe Marchese on His New Moves
9 Aug 2019
Attribution Bringing Ad Spend Back To Local TV: TVSquared’s Kinsella
9 Aug 2019
Local Media Will Propel Addressable TV Spending: MTM’s Jon Watts
6 Aug 2019
Beyond Cars, Comcast’s Instant Impact Goes Large: Brendan Condon
6 Aug 2019
As Viewers Turn Off, TV Targeting Can Boost Ad Sales: Janus’ Shimmel
5 Aug 2019
Going Deep at the #BeetRetreat 8.7: Comcast Spotlight Goes Down The Funnel For TV Attribution With TVSquared
2 Aug 2019
D2C Brands Use TV To Measure Web Visits: CBS’s Ross
31 Jul 2019
Local Cable Operators Can Excel At Addressable: EY’s Balis
31 Jul 2019
Next Week at the #BeetRetreat: NCC Media’s Ivins On Real-Time Campaign Measurement, Attribution Partners
31 Jul 2019
The Time For TV Performance Is Now: TVSquared’s Kinsella
22 Jul 2019
Beyond Metrics, Brands Want Longer, Slower Relationship: Nielsen’s Krepsik
15 Jul 2019
Finding The Umbrella For Advanced TV: Omnicom’s Steuer & Nielsen’s Abcarian
8 Jul 2019
P&G’s D’Angelo On The ‘Scale’ Of Brand Versus Performance Marketing
7 Jul 2019
Nielsen O’Grady Plans New UK Addressable Offering
7 Jul 2019
Machine Learning Speeds Up Action: NCS’ Dupree
2 Jul 2019
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
24 Jun 2019
Data Plus Math’s LiveRamp Sale ‘Closes The Loop’
24 Jun 2019
Wavemaker’s Richman Reviews Outcomes, Values And DTC Brands
21 Jun 2019