Measurement

Playlists & Series

Cross-Screen Planning, Measurement And Attribution An Iterative Process: TiVo’s Lutz
13 Dec 2018
Hulu’s DeTraglia On Using Probabilistic Data To Track Co-TV Viewing
12 Dec 2018
Essence’s Gerber Outlines The Practical Realities Of Swift Advertising Change
12 Dec 2018
LiveRamp’s Goal: Unduplicated Reach Across Broad Spectrum Of Platforms
10 Dec 2018
CFlight To Contextual Intelligence: A ‘Performance Report’ From NBCU’s Yaccarino
10 Dec 2018
Connecting The Dots To Ad Attribution: FreeWheel’s Rothwell
10 Dec 2018
Nielsen’s Hohman Explains Foundational Currency, Monetization Metrics
9 Dec 2018
Research Veteran Shimmel On The Difficulty Of Amassing Reach
9 Dec 2018
Interactive Ads Drive Purchase Intent: Innovid’s Eason
7 Dec 2018
CFlight Helps Buyers Take Flight: Simulmedia’s Morgan
7 Dec 2018
ACR Helping Brands Decipher Their Data For TV: dataxu’s Baker
6 Dec 2018
When Weighing Addressable TV, Think Value Not Complexity: Cadent’s Bologna
5 Dec 2018
Measurement Needs To Catch Up With Transactions: Disney’s Nelson
5 Dec 2018
How Connective Tissue Eliminates TV Ad Duplication: DataXu’s Catanzaro
3 Dec 2018
Low Digital Ad Engagement Rates Show The Complexity Of Change: Forrester’s O’Connell
3 Dec 2018
WideOrbit Integrates With OpenAP, Seeks Cross-Platform Impression ‘Fluidity’
19 Nov 2018
Australia Is Going Addressable, Too: Think TV’s Portrate
19 Nov 2018
Ad Buyers ‘In Second Innings’ With Full-Attribution TV Techniques: A+E’s Ernst
14 Nov 2018
TV Must Put Marketers In Charge: Simulmedia’s Morgan
14 Nov 2018
Premium Is In Ad Purgatory: New Comscore President Hofstetter
11 Nov 2018