Measurement

Dynamic Ad Creative Helps Capture Viewer Attention: Mediaocean’s John Nardone
15 Jul 2022
Competition Will Make Us Stronger: Nielsen’s Atai
13 Jul 2022
Kroger Pilots Dentsu’s Attention Metric As An Upgrade Over Viewability
12 Jul 2022
Leap Together: Xandr’s Harms Invites CTV Buyers & Sellers To The Future
12 Jul 2022
TV Metrics Have Improved and Are Getting Better: NBCU’s Kelly Abcarian
11 Jul 2022
Teads’ Pintarelli Pays Attention To Making Attention Pay
7 Jul 2022
Measuring People’s Attention to Ads Includes All Their Senses: dentsu Media’s Doug Rozen
7 Jul 2022
Ad Metrics Need Consistency to Reflect New Viewing Behaviors: GSD&M’s Dave Kersey
6 Jul 2022
The Truth About Context & Safety: IAS’ Marlow
5 Jul 2022
Trade Desk Collaboration Helps Brands With Digital Ad Targeting: Albertsons’ Kristi Argyilan
29 Jun 2022
Retail Media Networks Drive Ad Outcomes for Brands: Kroger’s Halli Goddard
28 Jun 2022
Omnicom Teams With Walmart, Amazon, Kroger, Instacart on Retail Media
28 Jun 2022
InnovidXP Combines Data & Serving: Chalozin
27 Jun 2022
Magnite’s McLeggon Sees Convergence Crashing Ashore At Cannes
24 Jun 2022
FreeWheel’s Multi-ID Matching Game Defrags The Industry In Cannes
23 Jun 2022
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
22 Jun 2022
TV Convergence Is Key Theme at Cannes: Simulmedia’s Dave Morgan
22 Jun 2022
TV’s Future Depends on Good Streaming Ad Experiences: Univision’s Brian Lin
21 Jun 2022
LG Ads’ Matta Gives ACR Data To Magnite
21 Jun 2022
Measurement Is Cool: Samba TV’s Navin Sees The Future Over Cannes
21 Jun 2022
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