Measurement

How Brands Get To Outcome-Based Ads: Xaxis’ Bidon
24 Mar 2019
FreeWheel’s Priorities: Educate Buyers, More Demand For Publishers: GM Dave Clark
24 Mar 2019
Cross-Screen Identity Rests On Cooperation, Not Technology: Comscore, NCC Media, Nielsen
20 Mar 2019
Data Plus Math Will Measure FreeWheel Inventory In-Flight To Gauge Business Outcomes
17 Mar 2019
Brands Bringing Own Data To The Multi-Graph, GroupM, Hearts & Science Execs Say
14 Mar 2019
Reach, Frequency And Duration Across Media ‘Fundamental’ To Business Decisions: Nielsen’s Hogue
14 Mar 2019
Three Fundamentals For Customized Ads: Viacom’s Bevilacqua
13 Mar 2019
4INFO, TiVo Explain TV’s Growing Contribution To Discerning Consumer Identity
12 Mar 2019
Beyond The Last Click: Nielsen’s Krepsik
11 Mar 2019
AT&T Data Helps Fuel Turner’s Quest For Guaranteed Campaign Outcomes: SVP Aversano
10 Mar 2019
Comscore Raises Curtain On NBCU’s Outcome-Based Movie Campaign Guarantee
7 Mar 2019
For Dentsu Aegis Group’s Zhang, It’s All About More Attribution, Fewer Pixels
4 Mar 2019
Xaxis’ Matt Sweeney On Finding The Best Proxies For Digital Success
25 Feb 2019
Mapping Identity is the “Holy Grail” in the Advanced Television Universe — Coming into Focus on March 5 at Beet Forum
19 Feb 2019
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
13 Feb 2019
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
13 Feb 2019
FreeWheel’s Marcus On The Impact Of Creative In Cross-Screen Campaigns
12 Feb 2019
CBS Wants Data to “Speak to Each Other,” Research Head Subramanyam
11 Feb 2019
Spark Foundry’s Giacosa Critiques Modern Day Marketing Mix Modeling
11 Feb 2019
Hulu Beta Testing New Attribution Offering And ‘Pause Ads’
23 Jan 2019
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