Measurement

Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones
24 Jan 2022
Raging Bull: Sorrell Wants Marketing Data To Match Tech Velocity
20 Jan 2022
Consumer Experience Drives Cross-Platform Strategies for Brands: Mindshare’s Amanda Richman
20 Jan 2022
Audience Data Support ‘Focused Scale’ for Streaming Ads: GSD&M’s Dave Kersey
20 Jan 2022
Content and Context Work Together for Effective Advertising: OMD’s John Osborn
19 Jan 2022
How Data Latency Impacts Outcomes: TVSquared’s Hindlian
19 Jan 2022
Media Companies Will Reinvent Themselves with Technology: Progress Partners’ Domenic Venuto
19 Jan 2022
MAGNA’s Benowitz Seeks A Single Currency Amid 2022 Video Growth
18 Jan 2022
OTT Ad Rates Booming On Buyer Maturation, Effectiveness & Scarcity: SMI’s Tatta
18 Jan 2022
Harness Media, Data & Technology for Best Results: Kinesso’s Jean Fitzpatrick
17 Jan 2022
LoopMe Mulls M&A, IPO & New Products After $120 Million Funding Round
14 Jan 2022
NBCUniversal Joins Alt-Currency Movement, Taps iSpot.tv For Next Upfront
13 Jan 2022
First-Party Data Help With Audience Suppression Strategies: Camelot’s Sam Bloom
13 Jan 2022
NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
12 Jan 2022
The New Laws Of The Attention Economy: OMD’s Hanson
12 Jan 2022
TV Ad Metrics Have More Room to Branch Out: Horizon Media’s Alex Stone
12 Jan 2022
UK TV Grows More Competitive On Collaboration: Wavemaker UK’s Moorhead
12 Jan 2022
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
11 Jan 2022
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
11 Jan 2022
Vizio’s Bergman Puts Viewer At Center Of Ad Targeting
11 Jan 2022
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