Measurement

Alphonso SVP T.S. Kelly Explains The Three Phases Of TV Ad Campaign Attribution
Alphonso SVP T.S. Kelly Explains The Three Phases Of TV Ad Campaign Attribution
13 Feb 2018
Roku Wants To Be ‘The Operating System Of Television’: Head Of Ad Research Dan Robbins
Roku Wants To Be ‘The Operating System Of Television’: Head Of Ad Research Dan Robbins
24 Jan 2018
Major TV Networks’ Embrace Of Data-Optimized Campaigns ‘A Really Big Step’: Simulmedia’s Dave Morgan
17 Jan 2018
Cross-Platform Deal With comScore Has Broad Industry Potential: Adam Lowy of DISH MEDIA And Sling TV
16 Jan 2018
comScore Has Cross-Platform Addressable Partnership With DISH, Sling TV
12 Jan 2018
Industry TV Veterans Tackle Targeting And Attribution At Beet Retreat Miami Panel, With MediaLink, Matter More Media, Cadreon/IPG, Publicis Media Exchange, 605 And Team Arrow Partners
Industry TV Veterans Tackle Targeting And Attribution At Beet Retreat Miami Panel, With MediaLink, Matter More Media, Cadreon/IPG, Publicis Media Exchange, 605 And Team Arrow Partners
10 Jan 2018
Advanced TV Measurement Under The Beet Retreat Microscope With Panelists From Forrester, Tru Optik, Inscape, Nielsen Catalina Solutions and Team Arrow Partners
Advanced TV Measurement Under The Beet Retreat Microscope With Panelists From Forrester, Tru Optik, Inscape, Nielsen Catalina Solutions and Team Arrow Partners
7 Jan 2018
Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
1 Jan 2018
Brands Want More Accountability, Predictability For Video Campaigns: Eyeview’s Jason Baadsgaard
Brands Want More Accountability, Predictability For Video Campaigns: Eyeview’s Jason Baadsgaard
21 Dec 2017
MediaLink’s Matt Spiegel Tracks The ‘Precision Marketing Journey,’ Choices Facing TV Broadcasters
MediaLink’s Matt Spiegel Tracks The ‘Precision Marketing Journey,’ Choices Facing TV Broadcasters
19 Dec 2017
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
19 Dec 2017
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
Five Years Out: How Data Will Change TV Ad Buying according to Nielsen, Cross MediaWorks, Turner & Sinclair
15 Dec 2017
Sorenson Media’s Shears On Linear Addressable: ‘We’re Essentially Creating An Ecosystem’
Sorenson Media’s Shears On Linear Addressable: ‘We’re Essentially Creating An Ecosystem’
14 Dec 2017
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
Nielsen’s Comcast Deal Meets Growing Data Demand: Abcarian
13 Dec 2017
How 605 Has Helped Charter’s Data-Driven TV Ad Sales
How 605 Has Helped Charter’s Data-Driven TV Ad Sales
11 Dec 2017
NinthDecimal’s Brian Kilmer On The Power Of Mobile To Drive Store Traffic
10 Dec 2017
Advertisers ‘Empowering’ Their Data For TV Buying: NBCUniversal’s Mike Rosen
Advertisers ‘Empowering’ Their Data For TV Buying: NBCUniversal’s Mike Rosen
7 Dec 2017
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
Lack Of Yield Optimization By TV Sellers Carries A Big Cost: Furious Corp.’s Ashley J. Swartz
6 Dec 2017
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
5 Dec 2017
Oracle Data Cloud’s Daniel Harrison On The Quest For Holistic Digital, TV Planning And Activation
Oracle Data Cloud’s Daniel Harrison On The Quest For Holistic Digital, TV Planning And Activation
5 Dec 2017