Measurement

Playlists & Series

NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
NBCU’s Krishan Bhatia Discusses The Growing Linear-Digital Viewing Divide
19 Sep 2017
4C, Mediaocean Integration Aligns Social & TV Ad Buying
4C, Mediaocean Integration Aligns Social & TV Ad Buying
18 Sep 2017
GroupM’s Rob Norman On Holistic Performance Metrics
GroupM’s Rob Norman On Holistic Performance Metrics
13 Sep 2017
Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube
Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube
16 Aug 2017
MediaCom’s Brook Uses Mobile To Prove Consumer Footfall
14 Aug 2017
Media Rating Council’s George Ivie: Cross-Media Standards By Early 2018
Media Rating Council’s George Ivie: Cross-Media Standards By Early 2018
11 Aug 2017
NBCU’s Rosen Aims To Take Audience Targeting To The Next Level
9 Aug 2017
Nielsen’s Hogue: OTT TV Measurement Is A Journey
Nielsen’s Hogue: OTT TV Measurement Is A Journey
9 Aug 2017
605’s Ben Tatta On The Value Of Census-Based Audience Targeting Data
605’s Ben Tatta On The Value Of Census-Based Audience Targeting Data
8 Aug 2017
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
7 Aug 2017
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
7 Aug 2017
First Wave Of New FreeWheel Research Track Provides Extensive Insights On OTT
First Wave Of New FreeWheel Research Track Provides Extensive Insights On OTT
3 Aug 2017
Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future
Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future
1 Aug 2017
Out-Of-Home Viewing Metric Assigns Value To Overlooked Audiences: Nielsen’s Kelly Abcarian on Turner Deal
Out-Of-Home Viewing Metric Assigns Value To Overlooked Audiences: Nielsen’s Kelly Abcarian on Turner Deal
27 Jul 2017
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
23 Jul 2017
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
17 Jul 2017
DoubleVerify’s Gattinella Has Fake News Sites In His Sights
DoubleVerify’s Gattinella Has Fake News Sites In His Sights
12 Jul 2017
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
MasterCard Automated Advertising Panel Debates Future Of Ad Outcomes (full session)
11 Jul 2017
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
10 Jul 2017
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
A+E, 605 Dissect Viewing, Transactional Data And Bust Some Myths In The Process
10 Jul 2017