Measurement

MediaLink’s Millard Lauds ‘Leadership Position’ Of Facebook On Brand Safety
MediaLink’s Millard Lauds ‘Leadership Position’ Of Facebook On Brand Safety
17 Sep 2017
GroupM’s Rob Norman On Holistic Performance Metrics
GroupM’s Rob Norman On Holistic Performance Metrics
13 Sep 2017
Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube
Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube
16 Aug 2017
MediaCom’s Brook Uses Mobile To Prove Consumer Footfall
14 Aug 2017
Media Rating Council’s George Ivie: Cross-Media Standards By Early 2018
Media Rating Council’s George Ivie: Cross-Media Standards By Early 2018
11 Aug 2017
NBCU’s Rosen Aims To Take Audience Targeting To The Next Level
9 Aug 2017
Nielsen’s Hogue: OTT TV Measurement Is A Journey
Nielsen’s Hogue: OTT TV Measurement Is A Journey
9 Aug 2017
605’s Ben Tatta On The Value Of Census-Based Audience Targeting Data
605’s Ben Tatta On The Value Of Census-Based Audience Targeting Data
8 Aug 2017
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
Disney-ABC’s Brian West: TV Measurement Must Be Platform-Agnostic
7 Aug 2017
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
comScore Tracking TV Viewing Data in 35 Million Home with Charter/Spectrum Agreement
7 Aug 2017
First Wave Of New FreeWheel Research Track Provides Extensive Insights On OTT
First Wave Of New FreeWheel Research Track Provides Extensive Insights On OTT
3 Aug 2017
With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
With Charter Deal, 605’s Tatta Sees TV Targeting Rise Nationally
2 Aug 2017
Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future
Nielsen’s Abcarian On Measuring Hulu, YouTube TV & OTT’s Future
1 Aug 2017
Tru Optik & comScore Bring Demographic Ad Buying To Connected TV
Tru Optik & comScore Bring Demographic Ad Buying To Connected TV
31 Jul 2017
Tracking Trends In Programmatic Premium Video With FreeWheel’s Neil Smith
Tracking Trends In Programmatic Premium Video With FreeWheel’s Neil Smith
28 Jul 2017
Out-Of-Home Viewing Metric Assigns Value To Overlooked Audiences: Nielsen’s Kelly Abcarian on Turner Deal
Out-Of-Home Viewing Metric Assigns Value To Overlooked Audiences: Nielsen’s Kelly Abcarian on Turner Deal
27 Jul 2017
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
FOX’s Marchese, ESPN’s Johnson Sort New Ad Currencies for Premium Video
23 Jul 2017
What Agency Tech Chiefs Have Learned From Climbing The Ranks
What Agency Tech Chiefs Have Learned From Climbing The Ranks
19 Jul 2017
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
17 Jul 2017
DoubleVerify’s Gattinella Has Fake News Sites In His Sights
DoubleVerify’s Gattinella Has Fake News Sites In His Sights
12 Jul 2017