Measurement

Playlists & Series

Unruly’s Prywes On Video Ad Engagement, Emotional Storytelling
Unruly’s Prywes On Video Ad Engagement, Emotional Storytelling
16 May 2017
FreeWheel’s Rooke: Marketers Have Gained Deeper Understanding Of Brand Safety Across Screens
FreeWheel’s Rooke: Marketers Have Gained Deeper Understanding Of Brand Safety Across Screens
15 May 2017
HealthiNation Prescribes Highly Engaged Video Viewers For Health-Related Brands
HealthiNation Prescribes Highly Engaged Video Viewers For Health-Related Brands
14 May 2017
IAB Research: Link Between NewFronts, Original Video Ad Spend Upswing
IAB Research: Link Between NewFronts, Original Video Ad Spend Upswing
10 May 2017
Shared Responsibility For Optimal Ad Experience Creates ‘Virtuous Circle’: FreeWheel’s Rooke
Shared Responsibility For Optimal Ad Experience Creates ‘Virtuous Circle’: FreeWheel’s Rooke
10 May 2017
BBC’s Tabas Reveals Three ‘Lanes’ Of Sponsored Content
BBC’s Tabas Reveals Three ‘Lanes’ Of Sponsored Content
10 May 2017
Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts
Publicis Media’s Shlachter Looking For The Actionable And Impactful At NewFronts
7 May 2017
Mindshare’s Witkowski: ‘Inspired And Educated’ By Digital Content NewFronts
Mindshare’s Witkowski: ‘Inspired And Educated’ By Digital Content NewFronts
7 May 2017
comScore Expanding “Total Home” Cross Screen Measurement
comScore Expanding “Total Home” Cross Screen Measurement
7 May 2017
All Media Suffer Viewability Issues: Analyst Greenfield
All Media Suffer Viewability Issues: Analyst Greenfield
5 May 2017
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
Nielsen’s Abcarian Backs TV Networks’ New Data Strategies
4 May 2017
Local TV Will Take National Spending: comScore’s Walsh
Local TV Will Take National Spending: comScore’s Walsh
4 May 2017
Videology Survey Finds Marketers’ Top Advanced TV Issues
Videology Survey Finds Marketers’ Top Advanced TV Issues
3 May 2017
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
Measurement Fragmentation Inhibits Global Addressable Ad Roll-Out: MTM’s Watts
2 May 2017
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
GroupM’s Schwartz Pursues Commercial Impression Count, Shares His Thoughts On OpenAP
30 Apr 2017
Discovery’s Price: Big Cross-Category Response To Discovery Engage Targeting Solution
Discovery’s Price: Big Cross-Category Response To Discovery Engage Targeting Solution
30 Apr 2017
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
Business Outcomes, Incremental Value Key To TV Audience Targeting: Assembly’s Lee
27 Apr 2017
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
Unified Disney Sales Offers ‘Something For All Life Stages,’ Says O’Connell
26 Apr 2017
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
Speciale: Turner Sees Ad Reduction Ratings Lift, Expects More OpenAP Members
25 Apr 2017
Tapad’s O’Loughlin Targets Humans Using Diverse Data
Tapad’s O’Loughlin Targets Humans Using Diverse Data
20 Apr 2017