Measurement

Playlists & Series

WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
1 Mar 2016
Meredith Advertisers Can Measure Live, Real-World Results
Meredith Advertisers Can Measure Live, Real-World Results
1 Mar 2016
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
Integral Ad Science’s Lenane: Focus On Quantifying Value Of Programmatic Inventory
21 Feb 2016
The Difference Between Watching And Viewing: Integral’s Lenane
The Difference Between Watching And Viewing: Integral’s Lenane
18 Feb 2016
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
Marketers Are Yet To Grasp Advanced Attribution: Merkle, Furious Corp., Coull, MediaLink
17 Feb 2016
Unduplicated Reach is End Game in Programmatic
Unduplicated Reach is End Game in Programmatic
11 Feb 2016
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
11 Feb 2016
Genesis Evolves In-Article Video Ads For Page Context
Genesis Evolves In-Article Video Ads For Page Context
11 Feb 2016
Nielsen Onboarding TAM As Measurement Wars Heat Up
Nielsen Onboarding TAM As Measurement Wars Heat Up
5 Feb 2016
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
1 Feb 2016
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
26 Jan 2016
Mobile Ad Spend Poised to Catch-up, Medialets’ CEO Glassberg
Mobile Ad Spend Poised to Catch-up, Medialets’ CEO Glassberg
26 Jan 2016
Rentrak’s Livek Relishes Advanced TV Targeting With comScore
Rentrak’s Livek Relishes Advanced TV Targeting With comScore
26 Jan 2016
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
24 Jan 2016
TruOptik Helps Broadcasters Target BitTorrent Users With Ads
TruOptik Helps Broadcasters Target BitTorrent Users With Ads
20 Jan 2016
Facebook Wants Advertisers To Think Different About Auto-Play
Facebook Wants Advertisers To Think Different About Auto-Play
14 Jan 2016
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
13 Jan 2016
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
4 Jan 2016
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
3 Jan 2016
“Invalid Traffic” is Highest in Mobile Video, Ernst & Young’s Terlizzi
“Invalid Traffic” is Highest in Mobile Video, Ernst & Young’s Terlizzi
3 Jan 2016