Measurement

Doug Ray and Joanna O'Connell
BeetCast Episode 6: “OTT and Addressable Is Now Commanding 50% of Video Ad Investment,” Dentsu’s Doug Ray
14 Dec 2020
In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact
13 Dec 2020
‘Scale Is There’ on Addressable TV: Essence’s Mike Fisher
13 Dec 2020
Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says
10 Dec 2020
Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker
10 Dec 2020
iSpot.tv’s Demographic Upgrade Aligns TV & CTV
10 Dec 2020
How COVID-19 Has Reset Targeting Toward Outcomes: PMX’s Bianchi
9 Dec 2020
Privacy Concerns Make 0% Opt-In ‘Realistic’: OMD’s Luke Lambert
9 Dec 2020
Nielsen’s New Roadmap For Unifying Media Measurement Explained
9 Dec 2020
Addressable TV Gets Real In 2021: Magna Global’s Anson
8 Dec 2020
Outcomes Start At The Top Of The Funnel: Havas Media’s Sedlarcik
8 Dec 2020
The Flattened Funnel: Performics’ Singh On Making Every Dollar Count
7 Dec 2020
Learning To Live With The Fragmentation Of Identity: Amobee’s Laredo
7 Dec 2020
CTV Becoming Mostly Programmatic: GroupM’s Moore
7 Dec 2020
With AutoScheduler, FreeWheel Begins Powering Linear TV Ads: NBCU’s McConville
7 Dec 2020
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
7 Dec 2020
How Retailers Can Benefit From Sharing Data: LiveRamp’s Stratton
7 Dec 2020
How New York Interconnect Serves The Big Apple On A Plate
6 Dec 2020
Fraud Follows The Money To TV: DoubleVerify’s Woolway
4 Dec 2020
Local TV Shines As Viewers Seek Pandemic News: Carat’s Martha Matthews
3 Dec 2020
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