Measurement

Reduced Ad Load, Better Targeting Keys To Addressable TV: Turner’s Shimmel
10 Jun 2016
Combining Linear And Digital Ads Boosts ROI: Videology Research
9 Jun 2016
After Modi Deal, Innovid ‘Enters The Gate Of Media Giants’
9 Jun 2016
Moat CEO Goodhart: Industry Stuck On Measuring Impressions
8 Jun 2016
How ‘Experimental Design’ Can Make Media Buying Smarter, Vodafone & DataXu explain
8 Jun 2016
Calling Viewability ‘Table Stakes,’ Carat’s Ray Seeks Stronger Standards
5 Jun 2016
GroupM Buying Lots Of Feed-Based Video As It Examines Effectiveness Measures
3 Jun 2016
Performance Metrics Rising In Cannes Criteria: Nielsen’s Hohman
3 Jun 2016
Viewability Will Re-Price Premium Inventory Next Year: comScore’s Trigg
1 Jun 2016
Vodafone’s Test-And-Learn Approach Boosts Media Results By 10%
31 May 2016
AT&T, MediaWorks Cites Cross-Screen Addressable Trials, Plans Product Rollout
26 May 2016
Videology Sees ‘Moneyball’ Comparison In Unified Video, Television Audiences
23 May 2016
MediaLink: Brands See Addressable TV As Worthwhile But Seek Its Position in Planning
23 May 2016
Carat’s Doug Ray: Progress On Currency Brings Multichannel Confidence
19 May 2016
comScore’s Chasin Puts The Meter In The Router
15 May 2016
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
15 May 2016
Marketers’ Key Challenge: Measuring Impact, Says Xaxis’ Patil
12 May 2016
Xaxis’ Crittenden Wants Clients A World Beyond CTR
Xaxis’ Crittenden Wants Clients A World Beyond CTR
10 May 2016
For The NBCUniversal Local Stations, Shift To Impressions Would Help Unify Platforms
10 May 2016
GE Shuns GRP Buys, Likes To Purchase Behavior
9 May 2016