Measurement

As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
As Merger Closes, Rentrak & comScore Push ‘New Model’ For Media Measurement
1 Feb 2016
Netflix Could Make $8bn From Ads: Analyst Broughton
Netflix Could Make $8bn From Ads: Analyst Broughton
29 Jan 2016
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
26 Jan 2016
Mobile Ad Spend Poised to Catch-up, Medialets’ CEO Glassberg
Mobile Ad Spend Poised to Catch-up, Medialets’ CEO Glassberg
26 Jan 2016
Rentrak’s Livek Relishes Advanced TV Targeting With comScore
Rentrak’s Livek Relishes Advanced TV Targeting With comScore
26 Jan 2016
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
24 Jan 2016
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
Yahoo’s NFL Views Claim ‘Apples-To-Oranges’: Nielsen’s Clarizio
13 Jan 2016
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
Medialets Partners with Millward Brown for Mobile Ad Effectiveness Product
4 Jan 2016
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
3 Jan 2016
Livingroom Video Viewing is Booming, but Analytics Still Lag, Hulu’s Naylor
Livingroom Video Viewing is Booming, but Analytics Still Lag, Hulu’s Naylor
1 Jan 2016
Innovid Raises $27.5 Million in New Round
Innovid Raises $27.5 Million in New Round
31 Dec 2015
GroupM’s Rob Norman:  Google, Facebook Have Found the “God Particle” of Marketing
GroupM’s Rob Norman: Google, Facebook Have Found the “God Particle” of Marketing
27 Dec 2015
TV Squared Sees Ad Campaign Predictions In Its Future
TV Squared Sees Ad Campaign Predictions In Its Future
27 Dec 2015
YuMe’s DSP Joins Stack For Programmatic Boom
YuMe’s DSP Joins Stack For Programmatic Boom
23 Dec 2015
Hulu Grabs Spolight with Ad-Supported Web Originals
Hulu Grabs Spolight with Ad-Supported Web Originals
23 Dec 2015
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
21 Dec 2015
The Importance Of Video Ad Measurement, By A+E’s Boykoff
The Importance Of Video Ad Measurement, By A+E’s Boykoff
20 Dec 2015
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
Viacom Aims to Pioneer Delivery & Attribution of Addressable TV Ads
17 Dec 2015
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
Panel Debate: comScore vs. Nielsen vs. Rentrak: Finding Friction With Competing Ad Currencies
16 Dec 2015
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
14 Dec 2015