Measurement

Playlists & Series

Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg
8 Oct 2015
comScore + Retrak Merger “Nice,” But Won’t Replace Nielsen, Mediaocean’s Bill Wise
7 Oct 2015
Common Measurement Is A Smokescreen: FreeWheel’s Heller
Common Measurement Is A Smokescreen: FreeWheel’s Heller
5 Oct 2015
Irwin Gotlieb on comScore + Rentrak Merger: “It’s Time for an Alternative Approach”
Irwin Gotlieb on comScore + Rentrak Merger: “It’s Time for an Alternative Approach”
1 Oct 2015
Video Ad KPIs Are Changing: Innovid’s Chalozin
Video Ad KPIs Are Changing: Innovid’s Chalozin
28 Sep 2015
Why Performance-Based Advertising Matters: Xaxis Launches “Light Reaction”
Why Performance-Based Advertising Matters: Xaxis Launches “Light Reaction”
16 Sep 2015
Clypd, SpotX Work On Cross-Screen Ad Impressions
Clypd, SpotX Work On Cross-Screen Ad Impressions
7 Sep 2015
The Future of Addressable TV, as Seen by Weather’s Curt Hecht
The Future of Addressable TV, as Seen by Weather’s Curt Hecht
6 Sep 2015
The Thrill of the Media Biz Past, Present and Future: an Interview with Irwin Gotlieb
23 Aug 2015
Addressable Screens Will Deliver High ROI: IPG Mediabrands’ Tajer
Addressable Screens Will Deliver High ROI: IPG Mediabrands’ Tajer
16 Aug 2015
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
13 Aug 2015
Agencies Now Need to Work Like ‘Data Detectives’: Mindshare’s Olsen
Agencies Now Need to Work Like ‘Data Detectives’: Mindshare’s Olsen
10 Aug 2015
Tapad’s O’Loughlin Shows Ad Effect Across Devices
Tapad’s O’Loughlin Shows Ad Effect Across Devices
10 Aug 2015
Nielsen Bakes Measurement In To OTT Video Boxes
Nielsen Bakes Measurement In To OTT Video Boxes
9 Aug 2015
4C’s Neuhauser Helps Brands Understand 1.5bn Consumers
4C’s Neuhauser Helps Brands Understand 1.5bn Consumers
6 Aug 2015
Former P&G CMO: Fundamentals of Brand-Building Haven’t Changed
Former P&G CMO: Fundamentals of Brand-Building Haven’t Changed
2 Aug 2015
Integral Ad Science Raises $67 Million Round to Fund Expansion, Combat Ad Fraud & Viewability
Integral Ad Science Raises $67 Million Round to Fund Expansion, Combat Ad Fraud & Viewability
31 Jul 2015
14 Chinese Companies Now Among Top 100 Most Valuable Brands: Millward Brown
14 Chinese Companies Now Among Top 100 Most Valuable Brands: Millward Brown
31 Jul 2015
4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning
4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning
31 Jul 2015
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach
28 Jul 2015