Measurement

Connected TV – Going Global & Attracting Fraudsters: DoubleVerify’s Tiley
14 Oct 2020
L’Oreal’s “New Normal” Redefined by Targeting, eCommerce and CTV, Shenan Reed
13 Oct 2020
TV Measurement Is Up For Grabs: Ivins Joins TVSquared
13 Oct 2020
‘We’ve Come a Long Way in Identity Resolution’: Kinesso’s Lauren Bernard
8 Oct 2020
Fragmentation Drives Urgency for Improved Media Metrics: CIMM’s Jane Clarke
7 Oct 2020
Connected TV Can Learn Measurement From Mobile: DoubleVerify’s McLaughlin
7 Oct 2020
The Origin Of Source: IBM’s Brandolino On MediaMath’s Search For Transparency
6 Oct 2020
Stopping CTV Ad Fraud In Its Tracks: SpotX’s Frizzell
6 Oct 2020
How TV Measurement Is Evolving: Tremor’s Guenel
4 Oct 2020
Omnichannel Media Underpins Identity-Driven Future: TransUnion’s Matt Spiegel
4 Oct 2020
Disney & Hulu’s Merged XP Ad Platform Combines Best Of Both, Barnes Says
30 Sep 2020
Unifying In The CTV Moment: Amobee’s Bamberger
29 Sep 2020
TV Viewability Is Not Guaranteed: DoubleVerify CEO Zagorski
29 Sep 2020
Omnichannel Marketing Has 3 Crucial Parts: OMD’s George Manas
29 Sep 2020
Driving Ad Measurement Toward Outcomes: NBCU’s Vazirani
25 Sep 2020
TV Measurement and Streaming Take the Stage at Virtual Industry Confab
24 Sep 2020
How To Solve Identity & Safeguard Privacy: Comscore’s Gantz
23 Sep 2020
Strong Results from Cable TV Spurred Shift in Media Buys: Grubhub’s Alex Weinstein
23 Sep 2020
Marketers Still Want Greater OTT Scale Amid Omnichannel Convergence: Publicis EVP Nicole Whitesel
21 Sep 2020
Consumer Focus Drives Omnichannel Strategy: Forrester’s Jim Nail
21 Sep 2020
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