Measurement

Playlists & Series

Branded Content Needs Measurement Strategy from Start
Branded Content Needs Measurement Strategy from Start
30 Oct 2014
Comcast Sees Big Growth in C3 VOD Viewing
Comcast Sees Big Growth in C3 VOD Viewing
22 Oct 2014
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni
22 Oct 2014
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
21 Oct 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014
Video Ads 3X More Effective Than Display, comScore finds
Video Ads 3X More Effective Than Display, comScore finds
10 Oct 2014
Programmatic Video Can Learn from Display, Razorfish’s Kathuria
Programmatic Video Can Learn from Display, Razorfish’s Kathuria
2 Oct 2014
Starcom’s Richman: Cross-Channel Attribution is Critical
1 Oct 2014
Data Gives Agencies Leverage Over Networks: Carat’s Ray
Data Gives Agencies Leverage Over Networks: Carat’s Ray
29 Sep 2014
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
29 Sep 2014
Adobe’s “Marketing Cloud” Explained
Adobe’s “Marketing Cloud” Explained
24 Sep 2014
IPG Mediabrands To Launch Automated Social Performance Tool
IPG Mediabrands To Launch Automated Social Performance Tool
23 Sep 2014
Reach And Relevance Are Coming Together: Nielsen’s Bradford
Reach And Relevance Are Coming Together: Nielsen’s Bradford
22 Sep 2014
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce
Data-Driven Advertising & Targeting Spur Online Video Spending, Forrester’s Joyce
18 Sep 2014
Total Transparency Can Hinder Ads: Xaxis’ Moore
15 Sep 2014
Forrester Report: Media Companies & Advertisers Keen on Targeting, Multi-Device Planning
Forrester Report: Media Companies & Advertisers Keen on Targeting, Multi-Device Planning
10 Sep 2014
YuMe Focuses on Traffic Quality, Fraud Education
YuMe Focuses on Traffic Quality, Fraud Education
3 Sep 2014
Programmatic Revolution Is “Eating The Media World”: AppNexus’ Rubenstein
24 Aug 2014
Research: Video Topics Affect Ad Performance, Innovid Finds
Research: Video Topics Affect Ad Performance, Innovid Finds
20 Aug 2014
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
Marketers Need KPIs by Campaign, Channel & Individual, MediaCom’s Lampert
19 Aug 2014