Measurement

Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
15 Mar 2015
Viewability Measurement Issues Loom, IPG’s Weinstein
Viewability Measurement Issues Loom, IPG’s Weinstein
15 Mar 2015
Scripps Focuses on Custom Audience Segments
Scripps Focuses on Custom Audience Segments
13 Mar 2015
4As Fights Piracy, Fraudulent Traffic, Nancy Hill
4As Fights Piracy, Fraudulent Traffic, Nancy Hill
10 Mar 2015
Quantcast Brings Its Data Play To The Table: SVP D’Souza
Quantcast Brings Its Data Play To The Table: SVP D’Souza
10 Mar 2015
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
9 Mar 2015
Nielsen’s Hohman Ready To Measure Netflix
Nielsen’s Hohman Ready To Measure Netflix
4 Mar 2015
Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni
Digital Isn’t Boosting Overall Ad Growth Much: comScore’s Fulgoni
2 Mar 2015
IAB’s Rothenberg:  The Problem with Viewabilty is the Tech Vendors
IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors
27 Feb 2015
Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study
Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study
24 Feb 2015
The Four Components Of Video ROI: Videology’s Castree
The Four Components Of Video ROI: Videology’s Castree
20 Feb 2015
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
Simulmedia Shows Purchase Outcomes From TV Ads: Glantz
18 Feb 2015
Ad Fraud Is Not As Widespread As You Think: comScore CEO
Ad Fraud Is Not As Widespread As You Think: comScore CEO
13 Feb 2015
Converged TV-Digital Buys Can lncrease TV Reach More Than 50%
Converged TV-Digital Buys Can lncrease TV Reach More Than 50%
13 Feb 2015
“An Uncertain Time” in AdTech: Nielsen’s Feigenson
“An Uncertain Time” in AdTech: Nielsen’s Feigenson
12 Feb 2015
Bloomberg Launches New Site with “Maximum Viewability” for Advertisers, debuts with Microsoft
11 Feb 2015
NBCUniversal Tackles Cross-Screen Measurement
NBCUniversal Tackles Cross-Screen Measurement
10 Feb 2015
AT&T Advanced Ad Division Zeroes in on ROI, TV Addressability
AT&T Advanced Ad Division Zeroes in on ROI, TV Addressability
3 Feb 2015
Momentum Building for “Addressable TV,” MODI Media’s Bologna
Momentum Building for “Addressable TV,” MODI Media’s Bologna
2 Feb 2015
Whirlpool Focuses on Brand Metrics in Every Day Cares Campaign
Whirlpool Focuses on Brand Metrics in Every Day Cares Campaign
2 Feb 2015