Measurement

How New Audience Behaviors, Data and Technology are Changing TV & Video Advertising: #BeetU, Session 2
16 Apr 2020
Omnicom’s Sullivan: Behavioral Targeting Is the ‘Holy Grail’
15 Apr 2020
Pumping it Up: Workout Videos are Fast Growing Genre, Comscore
13 Apr 2020
Amobee’s Ryanne Laredo: Combatting Covid-19 Misinformation with Industry Partners
9 Apr 2020
Walled Gardens Will Benefit From Pandemic: Fromm
9 Apr 2020
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
8 Apr 2020
Brand Marketers Are Focused on Reach During Pandemic, LiveRamp’s Grammier
6 Apr 2020
Don’t Block News, Get More Granular: IAS’ Utzschneider
2 Apr 2020
Digital Will Accelerate Through V-Shaped Recession: Sorrell
2 Apr 2020
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
2 Apr 2020
TV Viewership is Up as Ad Engagement is Down: EDO’s Kevin Krim
31 Mar 2020
Removing Cookies Cleans Up Ads: IBM Watson’s Carr
30 Mar 2020
Cadreon’s Hall: “The Most Important Aspect of Addressable Is the Ability to Control Frequency’
30 Mar 2020
Hearts & Science’s Metzer: Without the Cookie, Advertising Will Rely on First-Party Data
30 Mar 2020
Bluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
30 Mar 2020
Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller
29 Mar 2020
The Quest For Common Measurement: Amobee’s Schleider
27 Mar 2020
Don’t Block Virus News: IAB’s New President Warns Advertisers
26 Mar 2020
A+E Networks Seeks TV Attribution Next-Gen: Heftman
24 Mar 2020
Innovation Or Instinct: What’s Stopping Advanced TV?: Beet Retreat Panel
23 Mar 2020
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