Measurement

Playlists & Series

Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
12 Jun 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
IAB’s Mane On Fraud: Keep Calm And Carry On
12 Jun 2014
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
12 Jun 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
12 Jun 2014
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
12 Jun 2014
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
11 Jun 2014
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
10 Jun 2014
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
8 Jun 2014
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
4 Jun 2014
YuMe On Quest For Ad Receptivity Equation
YuMe On Quest For Ad Receptivity Equation
4 Jun 2014
Fighting Video Ad Fraud Needs to be an Open Source Solution,TubeMogul’s Brett Wilson
Fighting Video Ad Fraud Needs to be an Open Source Solution,TubeMogul’s Brett Wilson
2 Jun 2014
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
YuMe w/ Nielsen Launch Tools to Measure Cross-Screen Reach
2 Jun 2014
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
2 Jun 2014
Guardian Uses ‘Attention Analytics’ To Amplify Content
Guardian Uses ‘Attention Analytics’ To Amplify Content
21 May 2014
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
TubeMogul’s Brett Wilson is Battling Bots, Non-Human Video Views and Low Ad Rates
19 May 2014
Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain
Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain
14 May 2014
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
8 May 2014
Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach
Digitas Inks Partnerships with BuzzFeed, Epic Digital, SimpleReach
7 May 2014
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
The NewFronts Are Good Marketing, but Not a Market, Simulmedia’s Dave Morgan
6 May 2014
Rovi Wants Advertisers To Slice Audiences In To Small Segments
Rovi Wants Advertisers To Slice Audiences In To Small Segments
6 May 2014