Measurement

TV Everywhere Authentication Rates Improving, Marty Roberts of thePlatform
TV Everywhere Authentication Rates Improving, Marty Roberts of thePlatform
18 Nov 2014
What Is ‘Programmatic’? Feigenson’s Three Rules
What Is ‘Programmatic’? Feigenson’s Three Rules
13 Nov 2014
Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky
Online Video Split Between GRP and Performance Measures, Eyeview’s Pozesky
13 Nov 2014
Nielsen’s Eaton: OCR Ratings Ushers More Money Online
Nielsen’s Eaton: OCR Ratings Ushers More Money Online
12 Nov 2014
Data Exec Says Video Primed for Performance Measurement
Data Exec Says Video Primed for Performance Measurement
12 Nov 2014
Mercedes Looks Beyond Awareness in Video Ads
Mercedes Looks Beyond Awareness in Video Ads
11 Nov 2014
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
“Creative Optimization” of Digital Video Assets Driving ROI for Land Rover
7 Nov 2014
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
Video Advertising: Not Ready for OTT or Game Consoles, Zenith’s Zilberbrand
6 Nov 2014
Branded Content Needs Measurement Strategy from Start
Branded Content Needs Measurement Strategy from Start
30 Oct 2014
Comcast Sees Big Growth in C3 VOD Viewing
Comcast Sees Big Growth in C3 VOD Viewing
22 Oct 2014
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni
22 Oct 2014
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
21 Oct 2014
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
16 Oct 2014
Video Ads 3X More Effective Than Display, comScore finds
Video Ads 3X More Effective Than Display, comScore finds
10 Oct 2014
Brightroll + Nielsen Study Ties Mobile Video to Effective TV Ad Campaigns
Brightroll + Nielsen Study Ties Mobile Video to Effective TV Ad Campaigns
4 Oct 2014
Programmatic Video Can Learn from Display, Razorfish’s Kathuria
Programmatic Video Can Learn from Display, Razorfish’s Kathuria
2 Oct 2014
Starcom’s Richman: Cross-Channel Attribution is Critical
1 Oct 2014
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin
30 Sep 2014
Data Gives Agencies Leverage Over Networks: Carat’s Ray
Data Gives Agencies Leverage Over Networks: Carat’s Ray
29 Sep 2014
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
29 Sep 2014