Measurement

Playlists & Series

comScore’s Goodman: We Have Brought “a Standardization” to YouTube
4 May 2012
Selling Online Video Ads Is Becoming TV-Like, AOL Video Chief
3 May 2012
Digitas Readies Out “Engagement” Tool for Brand Marketers
27 Apr 2012
AOL to Launch 50 New Shows; Sell Video Ads on GRPs
26 Apr 2012
Digital Video Needs Better Targeting, Metrics on Front End & Back End
20 Apr 2012
comScore: Brightroll Tops Online Video Ad Nets in March
19 Apr 2012
Adobe’s Jeremy Helfand on the State of Online Video Advertising
18 Apr 2012
Solve Media Turns Video Ad Skippers Into Engaged Viewers
16 Apr 2012
eMarketer’s David Hallerman on the Pardoxical State of Online Video
15 Apr 2012
Brian Morrissey: Video Ad Tech Not Providing Basics to Advertisers
13 Apr 2012
Online Video Breakthrough on Madison Avenue: Brands Finally “Get it” As Nielsen Data Tips the Scale
13 Apr 2012
MSNBC.com Video Ad Strategy May Boost Display, Charlie Tillinghast
6 Apr 2012
comScore’s Eli Goodman on Innovations in Online Video Measurement
4 Apr 2012
Explosive Online Video Growth Coming from Premium Programming, comScore’s Eli Goodman
29 Mar 2012
comScore Media Evangelist on Monetizing Web Video: Increase Ad Load and Embrace Brand Advertising
23 Mar 2012
Social TV Buzz Nearly Doubles Year Over Year, Program Guides Build in Real-Time Chatter
20 Mar 2012
Yahoo!-ABC News Tie-up Dominates Online Video News by Wide Margins, comScore
13 Mar 2012
VideoHub-Nielsen Partnership Brings GRP Common Currency to Online Video
7 Mar 2012
Consumers Going Mobile in Retail Stores, comScore
28 Feb 2012
Nielsen’s Three-Screen Report Shows More Broadband-Only Homes
15 Feb 2012