Measurement

Marketers Must Harness TV, Video Data in 2013, Mindshare’s Sorokin
10 Jan 2013
Starcom USA CEO: Brands Need Fine-Tuned Data Strategy in 2013
9 Jan 2013
Connected TV Ads Worth the Premium; Shouldn’t be Thrown In As Freebies
2 Jan 2013
This Is True: comScore Ranks Video News Syndicator NDN Second to Google/YouTube
19 Dec 2012
TV Adopting Digital Tools in Addressable Buys; Look for More TV Targeting in 2013
17 Dec 2012
Kantar Expects Growth in Addressable Ads, Measurement in 2013
17 Dec 2012
TiVo’s TRA Unit Expands Coverage To Digital Sector
4 Dec 2012
Unruly Preps New Tools for Branded Video Analysis
3 Dec 2012
Parks Research Analyst: Consumers More Receptive To Connected TV Advertising
28 Nov 2012
MPG’s Mitch Oscar: TV May Change Less Than You Think Over The Next Year
27 Nov 2012
Nielsen: Measuring Reach, Sales Lift Across Online & TV
31 Oct 2012
Nielsen: “Facebook has Become Our Panel for Measuring the Online Universe”
19 Oct 2012
Online GRPs Would Simplify Digital Video, TubeMogul’s Brett Wilson
17 Oct 2012
Online GRPs Don’t Tell Full Story of Digital Campaigns, comScore’s FitzGerald
17 Oct 2012
TV Ad Buying to Become More “Digital,” Forrester’s Glantz
17 Oct 2012
AOL Says Video Syndication Biz is Booming, Monthly Views Reaching 1 Billion
16 Oct 2012
Nielsen Exploring New Tools for Multi-Screen Effectiveness Measurement with Vizu Acquisition
15 Oct 2012
Forrester’s Glantz: Digital Video Publishers Need to Embrace “GRP” Scenario
8 Oct 2012
Digital Advertising Needs Big Data, TV Comps, comScore’s Joan FitzGerald
2 Oct 2012
AOL Video Views Up 78 Percent in Twelve Months: Brad Elders Explains Why
28 Sep 2012