Measurement

Facebook ‘Likes’ Lift Consumer Behavior, comScore Research Reveals
17 Jun 2012
“Voting Off” Shows Are Top Social TV Performers, Optimedia Study Finds
15 Jun 2012
Targeting Used in 80% of Video Ads in UK, Videology Study Finds
14 Jun 2012
Clearstream Delivers Audio And Acoustics Analytics Of Video Streams
11 Jun 2012
Number of Connected TV Adverts Up 5X, Videology Reports
24 May 2012
Online Video Data Transparency Can Drive Brand Innovation, VideoHub’s McEttrick
20 May 2012
VOD Ads Drive Brand Lift, Engagement, BlackArrow Finds
13 May 2012
Online Video Biz Should Adopt TV Metrics, Yahoo’s Jason Dimberg
12 May 2012
Social Buzz for Television is Soaring, Trendrr CEO
11 May 2012
Embracing GRP’s, Madison Ave has “Flipped the Switch” for Online Video Buying
10 May 2012
Ad Industry Chief Nancy Hill Bets on TV Ad Insertion, Refined Metrics
9 May 2012
comScore’s Goodman: We Have Brought “a Standardization” to YouTube
4 May 2012
Selling Online Video Ads Is Becoming TV-Like, AOL Video Chief
3 May 2012
Digitas Readies Out “Engagement” Tool for Brand Marketers
27 Apr 2012
AOL to Launch 50 New Shows; Sell Video Ads on GRPs
26 Apr 2012
Digital Video Needs Better Targeting, Metrics on Front End & Back End
20 Apr 2012
comScore: Brightroll Tops Online Video Ad Nets in March
19 Apr 2012
Adobe’s Jeremy Helfand on the State of Online Video Advertising
18 Apr 2012
Solve Media Turns Video Ad Skippers Into Engaged Viewers
16 Apr 2012
eMarketer’s David Hallerman on the Pardoxical State of Online Video
15 Apr 2012