Measurement

Playlists & Series

Tremor Video Claims “Dramatic Success” with Cost-Per-Engagement Model
8 Nov 2011
Monetizing Ads Across Multiple Screens is Essential for Programmers, Nielsen’s Turrill
4 Nov 2011
Finding ROI for Online Video Advertising is a Tough Task, Report
2 Nov 2011
Video Ad Completion Rates Higher for Mid-Rolls, VINDICO Finds
21 Oct 2011
Ooyala Mines Facebook for Deep Analytics Around Video Performance
19 Oct 2011
Nielsen: Social Media’s Big Impact on Primetime Ratings, Daisy Explains
19 Oct 2011
BrightRoll Launches “Audience Guarantee” Product for Video Ads
6 Oct 2011
comScore to Launch Targeted Audience Reporting for Online Video
21 Sep 2011
comScore Introduces Video Reporting on Audience Duplication
16 Sep 2011
Click-Through Rates, Impressions Rise on Connected TVs, Rovi Says
14 Sep 2011
comScore Now Ranking All YouTube Partner Channels
13 Sep 2011
Media Buyers Crave Online Video GRP, Nielsen Rolls Out Online GRP Measurement
12 Sep 2011
Hulu Investing in Web Originals, CBS Says Web Series Still Strong Too
12 Sep 2011
Adobe’s Ashley Still: HTML 5 is “Just a Piece of the Puzzle,” a “Video Tag”
11 Sep 2011
Loyal Web Show Viewers Watch Pre-Rolls to Completion, Blip Says
11 Sep 2011
Beet.TV Dive Deep:  Hollywood Meets the Web: Planning, Buying, and Implementing Online Video Branded Entertainment Campaigns
Beet.TV Dive Deep: Hollywood Meets the Web: Planning, Buying, and Implementing Online Video Branded Entertainment Campaigns
8 Sep 2011
Measurement Services, Web Publishers Refine Online Video Ad Strategies
8 Sep 2011
Horizon, Agencies Eager for Three-Screen Measurement
7 Sep 2011
Fragmentation, Multiple Devices to Complicate Job for Digital Media Buyers
6 Sep 2011
Nielsen Says Cable Subs Rising, Online Video Viewing by Recent Grads Rising Too
1 Sep 2011