Measurement

Essentials For Online Video Success: Standardization, Measurement and Verification
10 Aug 2011
World’s Biggest Online Video Ad Network Moves to Cost-Per-Engagement Pricing Model
8 Aug 2011
Beet.TV Leadership Series: Online Video Goes Primetime — Presented by Adap.tv on August 23, Live From New York
Beet.TV Leadership Series: Online Video Goes Primetime — Presented by Adap.tv on August 23, Live From New York
4 Aug 2011
Digitas Jordan Bitterman: ROI for Online Video Advertising is Double Television’s
2 Aug 2011
Measuring Video Impact as Gross Rating Point (GRP) Will Soon be “Inappropriate,” Digitas’ Jordan Bitterman
26 Jul 2011
Online Video’s Troubling Ad Equation: Less Transparency Means Lower Cost
7 Jul 2011
Two Start-ups Track Local Response to Videos and Social Media
29 Jun 2011
YouTube Expects Half of Ad Spending to be Cost Per View by 2015
8 Jun 2011
Tremor Media Launches Reporting and Analytics Product for Marketers
23 May 2011
WPP’s Kantar Video Teams Open Amplify to Track Social Buzz Around Video
5 May 2011
CineSport Hits Home Run with Online Video Sports: Beats Turner, ESPN, CBS And Yahoo in Views, comScore
25 Apr 2011
Why Sir Martin Can’t Move Clients to Online Video — Lack of Standards, Says WPP’s Bill Lederer
14 Apr 2011
Visible Measures, the “Industry Standard” for Online Video Analytics, Launches Ad Network
5 Apr 2011
The Missing Link: Madison Avenue Does Not Fully Understand the Value of Online Video, IAB’s Steve Sullivan
4 Apr 2011
Video News is Driven by Real-Time Analytics
2 Mar 2011
Big Growth in Online Video Viewing by Women is Encouraging, Zenith’s Michael Turcotte
15 Feb 2011
Measuring Video Impact with Nielsen’s “TV Internet Data Fusion”
14 Feb 2011
Online Video Viewers Skip Less Ads than TV Watchers
11 Feb 2011
Online video yields 20% bump in brand recall, YuMe study shows
Online video yields 20% bump in brand recall, YuMe study shows
8 Feb 2011
Not Much “Cord-Cutting,” But Many Young Adults are Starting Out Net Only, Nielsen’s Howard Shimmel
7 Feb 2011