Measurement

Tremor Media Second to Hulu in Delivering Online Video Ads, comScore
16 Jul 2010
Reducing Buffering for World Cup Viewers, Conviva Managed 200 Million Video Views
13 Jul 2010
Tania Yuki on comScore’s June Changes in Video Counting (Full roundtable transcript published below)
1 Jul 2010
comScore to “De-link” Video Ads and Content in New Tabulation
22 Jun 2010
Standardization of Online Video Advertising Emerging in the “Pool”
22 Jun 2010
Digitas Measuring Engagement for Online Video Campaigns
20 Jun 2010
Ooyala Enhances Reporting and Analytics
14 Jun 2010
Verification of Online Video Placement Moves Center Stage with New Solutions
7 Jun 2010
TV Nets Monitor Social Chatter with “Networked Insights”
27 May 2010
20 May 2010
Analyze This: Trendrr Helps Navigate Social Media for Video Companies
11 May 2010
Online & TV Viewing Merge as More Consumers Become Platform “Agnostic,” comScore
9 May 2010
Starcom’s Research Director: Online Video Ads Effectiveness Grows with Viewer Choice
7 May 2010
Eighty Percent of Net Users Watch Video as Gobal Consumption Explodes, comScore
4 May 2010
How “Earned Media” is Providing Value to Brand Marketers, Visible Measures CEO Explains
2 May 2010
Online Video Poised for Growth, Proper Analytics are Helping says GroupM’s Mike Bologna
19 Mar 2010
BBC’s iPlayer Reaches 6.3 Million Unique Visitors in the U.K. in February, Nielsen
16 Mar 2010
Boom Time for Online Video News: CNN Has 42 Percent Jump in Video Views in February, Nielsen
12 Mar 2010
CBS Finds Personalized Online Video Ad Insertions Net 95% Completion Rates
8 Mar 2010
Analyze This: Omniture in Three-Screen Data Pact with NBC for Online Video Reporting
4 Mar 2010