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Measurement Services, Web Publishers Refine Online Video Ad Strategies

8 Sep 2011 / Daisy Whitney

Measurement services and Web publishers are refining their tools to help grow online video ad dollars.

Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week’s New Media Minute.

-Daisy Whitney

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Measurement services and Web publishers are refining their tools to help grow online video ad dollars.

Nielsen just rolled out ratings points for online programming, rolling up online impressions into a GRP measurement, while Web publishers like blip.tv are devising new ad strategies for online video. For more details, check out this week’s New Media Minute.

-Daisy Whitney

Written by:
Daisy Whitney
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