BBE, one of the earliest video ad networks, is the designated video ad network working with the Publicis Vivaki unit on an industry standardization program called the Pool
Earlier this year, BBE announced the launch of its Vindico analytics product.
Recently, the company has been accredited by the MRC.
And, the New York-based company is expanding its Web-original videos.
For an update, we spoke with CEO and founder Matt Wasserlauf.
Andy Plesser
