Cross-Platform Strategy

Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment
14 May 2025
Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control
11 May 2025
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Boundless Commerce: CMO, CCO Roles Blur as Shopping, Media Converge
25 Mar 2025
Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer
22 Mar 2025
For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
18 Mar 2025
CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi
12 Mar 2025
Fragmented Media Landscape Has Room to Consolidate: Spark Foundry’s Lisa Giacosa
6 Mar 2025
OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
19 Feb 2025
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Collaboration with Amazon Broadens Local TV Audiences: Spectrum Reach’s Rob Klippel
3 Feb 2025
WBD’s Steinhauser: Data Aggregation Enables Fluid Cross-Platform Audience Buying
20 Jan 2025
Disney’s Barnes Sees Programmatic Dominating Advertising
20 Jan 2025
Paramount’s Belmont Wants to See TV Measurement, Transparency
18 Jan 2025
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
Emergent Tech Boosts Full-Funnel Marketing on Open Web OMD’s Ben Hovaness
15 Jan 2025
Lean In, Partner Up: Innovid’s Netter Wants Publishers to Follow Disney’s Lead
14 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025
AI’s Transformation of Omnichannel Personalization Has Only Just Begun: IAS’s Jim Egan
7 Jan 2025