Cross-Platform Strategy

Playlists & Series

PMG’s Treon: CTV Success Requires ‘Controlling the Chaos’ of Fragmentation
27 May 2025
Cadent Positioned as a Predictive for Ad Outcomes, Says President Doug Rozen
18 May 2025
Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment
14 May 2025
Jinx Joglekar: What Do TV Viewers Want to See More Of? Flexibility and Control
11 May 2025
Zero Code’s Dario Raciti: How Gaming Became the New Mass Media
4 May 2025
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Boundless Commerce: CMO, CCO Roles Blur as Shopping, Media Converge
25 Mar 2025
Streaming TV Advertising Repeats Cable’s Problems: Simulmedia’s Jonathan Steuer
22 Mar 2025
For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
18 Mar 2025
CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi
12 Mar 2025
Upfronts’ Streaming Shift Needs Curated Approach, Says IPG Mediabrands’ Benowitz
12 Mar 2025
TV’s Role as Performance Medium Is Rapidly Evolving: Mindshare’s Dominick Pace
2 Mar 2025
OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
19 Feb 2025
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Collaboration with Amazon Broadens Local TV Audiences: Spectrum Reach’s Rob Klippel
3 Feb 2025
CTV Reaches Ubiquity as Smaller Advertisers Tune In: LG Ad Solutions’ McMahon
29 Jan 2025
WBD’s Steinhauser: Data Aggregation Enables Fluid Cross-Platform Audience Buying
20 Jan 2025
Campaign Outcomes Supersede Other Media Metrics: OMD’s Kelly Metz
15 Jan 2025
Brits Still Love Live TV, Says Kinesso’s Odeneye
12 Jan 2025