Cross-Platform Strategy

Ad Flexibility, Contextual Targeting have Reinvented the Upfront: Warner Bros. Discovery’s Jill Steinhauser
16 Jun 2025
TelevisaUnivision Deepens United Airlines Partnership as Domestic Travel Forecast Takes Off
11 Jun 2025
The Trade Desk’s Craig Spirelli: Combining Data and Content Is the Holy Grail
10 Jun 2025
PMG’s Treon: CTV Success Requires ‘Controlling the Chaos’ of Fragmentation
27 May 2025
Dentsu’s Schwartzfarb Sees ‘Holistic NewFronts/Upfronts’, Shoppable Video’s Big Moment
14 May 2025
Innovid’s Smith: Actionable Ad Results Needs Independence, Intelligence and Innovation
13 May 2025
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Beyond Stereotypes: Seedtag Sees CTV Opportunity in Holistic, Omnichannel Approach
31 Mar 2025
For Upfronts, Streaming Strategies Converge on Multi-Screen, Curation
18 Mar 2025
CRM, Content and Consumer Loyalty are the Future for Brands: Digitas’ Amy Lanzi
12 Mar 2025
Brands Need Creators to Reach Audiences That Reject Mainstream Media: Dentsu’s Whitney Fishman
22 Feb 2025
OMD’s Irving: Tech Partners Streamline Cross-Platform Execution
19 Feb 2025
Converged TV Demands Holistic Video Advertising Strategy: Mediahub’s Michael Piner
18 Feb 2025
Measurement Transparency Helps to Track Ad Outcomes: Home Depot’s Zachary Darkow
12 Feb 2025
Mediabrands’ Bosetti: Holistic Measurement Essential for Converged TV Success
6 Feb 2025
Collaboration with Amazon Broadens Local TV Audiences: Spectrum Reach’s Rob Klippel
3 Feb 2025
Measuring TV Outcomes Makes for ‘Fair Contest’ With Digital: ITV’s Modha
30 Jan 2025
CTV Reaches Ubiquity as Smaller Advertisers Tune In: LG Ad Solutions’ McMahon
29 Jan 2025
Brands Rethink Tech Investments Amid AI’s Growth: Havas’ Sarah Ivey
28 Jan 2025
Simplify and Make Direct Connections: FreeWheel’s McKee has a Prescription for Streaming TV
27 Jan 2025
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