Cross-Platform Strategy

Playlists & Series

POSSIBLE Showcases Marketing Innovation: Uber’s Seho Lee
10 Apr 2024
Deciphering the Streaming Conundrum with XUMO’s Joe Lerner
8 Apr 2024
Mapping the Future of Media at Beet Retreat San Juan
3 Apr 2024
TikTok Competing For TV Ad Spend With New Features, Claiming High Effectiveness
20 Mar 2024
Finding TV Audiences Wherever They Are Guides Media Strategy: GroupM’s Mike Fisher
20 Mar 2024
Mediaocean’s Magnite Partnership Aims To Blend Best Of Programmatic & Linear TV Ads
18 Mar 2024
Samsung Ads Aims To Eliminate Linear, Streaming Ads Overlap: Samsung’s Evans
20 Feb 2024
Advanced Advertising Is Big Step Toward Media Convergence: WBD’s Noah Levine
8 Feb 2024
Advertisers Seek Consistency Among Streaming Services: BrightLine’s Mike Bologna
1 Feb 2024
AI Can Help Advertisers Reach Cross-Platform Audiences: NBCUniversal’s John Lee
29 Jan 2024
Data Signals Help to Refine Cross-Platform Ad Targeting: Spark Foundry’s Lisa Giacosa
22 Jan 2024
GroupM Assembles Industry To Innovate New TV Ad Formats
16 Jan 2024
Vevo Aims To Help Advertisers Understand Its Enormous Footprint
11 Jan 2024
Not All JICs Are Equal: Roku’s Chaibi Sees Global Measurement Diversity
28 Dec 2023
Excellence Can Level TV’s Playing Field With Tech Firms: Comcast Advertising’s Rooke
19 Dec 2023
Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz
4 Dec 2023
Data-Driven Advertising Can Hit All Parts of Purchase Funnel: PMX’s Jay Askinasi
2 Nov 2023
A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
1 Nov 2023
Great Programming Is Its Own Destination for Viewers: CBS’s Radha Subramanyam
29 Oct 2023
Samba TV Taps Purchase Data To Measure Cross-Platform ROAS
24 Oct 2023