Cross-Platform Strategy

Playlists & Series

Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness
17 Aug 2023
TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles
15 Aug 2023
Nielsen ONE’s Measurement Journey & Data Deals
8 Aug 2023
Buyer’s Market for TV Ads Comes With Shift to Streaming: Omnicom’s Kelly Metz
3 Aug 2023
‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics
19 Jul 2023
Creating a Great Multiplatform Experience Helps Everyone: FreeWheel’s Mark McKee
13 Jun 2023
The Road To Cannes 2023: Ad Execs Relish Connection & Creativity On The Côte D’Azur
9 Jun 2023
Italy Leans In To Cross-Screen TV Measurement
8 Jun 2023
FreeWheel Aims To Simplify Global Advertising With Interoperability And Scale
7 Jun 2023
Horizon’s Campanelli: Why Uncertainty Defines This Year’s Upfront
22 May 2023
From Upfront To On-The-Fly, TV Ad Sales Are Changing
22 May 2023
JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher
18 May 2023
Shoppable TV Excites PHD’s Klein At IAB NewFronts
16 May 2023
Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray
16 May 2023
Brands Are Leaning Into Advanced Metrics, Newer Ad Formats: Dentsu’s Brad Stockton
15 May 2023
GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies
12 May 2023
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles
11 May 2023
HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising
11 May 2023
Convergence of Ad Transactions Is Moving Forward: Paramount’s Michele Stone
8 May 2023