Cross-Platform Strategy

Excellence Can Level TV’s Playing Field With Tech Firms: Comcast Advertising’s Rooke
19 Dec 2023
TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser
18 Dec 2023
Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz
4 Dec 2023
Retail Media Is About More Than Retail: UM’s Owen
1 Dec 2023
Data-Driven Advertising Can Hit All Parts of Purchase Funnel: PMX’s Jay Askinasi
2 Nov 2023
A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
1 Nov 2023
Great Programming Is Its Own Destination for Viewers: CBS’s Radha Subramanyam
29 Oct 2023
Samba TV Taps Purchase Data To Measure Cross-Platform ROAS
24 Oct 2023
Yahoo Wants a Piece of the CTV Pie: Yahoo’s Adam Roodman
4 Oct 2023
Measuring Max: WBD’s Zapata & LoopMe’s Cukierman On Proving Ad Effectiveness
17 Aug 2023
TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles
15 Aug 2023
‘The New Channel Surfing’: VIZIO’s Vision to Enhance User Experience and Reshape Advertising
10 Aug 2023
Zenith’s Rolli Wants To Up-End Attention Norms To Popularize Interactive Video
8 Aug 2023
Nielsen ONE’s Measurement Journey & Data Deals
8 Aug 2023
Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing
3 Aug 2023
Buyer’s Market for TV Ads Comes With Shift to Streaming: Omnicom’s Kelly Metz
3 Aug 2023
Marketers Have More Choice in Media Currencies: WBD’s Andrea Zapata
20 Jul 2023
‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics
19 Jul 2023
Yahoo CRO Talks Data-Driven Strategy, Connected TV
26 Jun 2023
Retail Media Framework Will Drive Ad Growth: Albertsons’ Kristi Argyilan
26 Jun 2023