Cross-Platform Strategy

FreeWheel’s Mark McKee: CTV Can Democratize Ads For Smaller Businesses
7 Jan 2025
Silo Measurement Isn’t Viable for Fragmented Media: Comscore’s Paul Goode
27 Dec 2024
AdAlliance CEO Calls for ‘Radical Collaboration’ in European TV
22 Dec 2024
TV Needs Big Tech’s ‘Simplification Playbook’: Comcast’s Rooke
18 Dec 2024
Neutral OS for CTV Improves Viewer Experience, Advertising: TiVo’s Chris Kleinschmidt
17 Dec 2024
TV Is Everywhere and Data-Enriched: Paramount’s Scoles
16 Dec 2024
Omnichannel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
15 Dec 2024
CTV’s Growth Will Pivot on Audience Data, Viewer Experiences: Mindshare’s Denise Ocasio
11 Dec 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
Hershey’s Leans Into Live Sports for Uniting Audiences, Driving Reach
4 Nov 2024
A+E’s Montenes: Following Consumers’ Content Journey is What Matters Most
1 Nov 2024
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
29 Oct 2024
Connected Devices Let Brands Reach Target Audiences in Multiple Contexts: Carat CEO Mike Law
28 Oct 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
Sports Rights Fragmentation Brings New Opportunities: Dentsu’s Lewis
3 Sep 2024
Cord Cutting Has Permanently Changed Political Advertising: Push’s Eric Frenchman
20 Aug 2024
How DIRECTV Is Harnessing the Herd of Data in a Fragmented Marketplace
18 Aug 2024
Cadent’s Aperture Platform Threads Together Linear and Digital for Marketers
13 Aug 2024
TV’s Fragmentation Lets Brands Reach Audiences Better: DIRECTV Advertising’s Cordes
10 Jul 2024