Cross-Platform Strategy

Playlists & Series

Silo Measurement Isn’t Viable for Fragmented Media: Comscore’s Paul Goode
27 Dec 2024
AdAlliance CEO Calls for ‘Radical Collaboration’ in European TV
22 Dec 2024
Omnichannel Lets Brands Reach Customers Amid Fragmentation: T-Mobile’s Zapata
15 Dec 2024
Live Sports Offer Key Cultural Moments for Brands: OMD’s Kelly Metz
24 Nov 2024
Collaboration Key to Advancing TV Measurement in Europe and U.S.: CIMM’s Watts
21 Nov 2024
Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
GM’s Reed Aims to Curb Ad Frequency With ANA’s Cross-Media Measurement Tool
29 Oct 2024
Connected Devices Let Brands Reach Target Audiences in Multiple Contexts: Carat CEO Mike Law
28 Oct 2024
United’s Kinective Taps Starlink For Faster, Richer, In-Air Ads
23 Oct 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
Sports Rights Fragmentation Brings New Opportunities: Dentsu’s Lewis
3 Sep 2024
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
26 Aug 2024
How DIRECTV Is Harnessing the Herd of Data in a Fragmented Marketplace
18 Aug 2024
Cadent’s Aperture Platform Threads Together Linear and Digital for Marketers
13 Aug 2024
Gaming Is The Next Streaming: Microsoft Advertising’s Lynne Kjolso
16 Jul 2024
Outdoor Ads Are Seeing Digital Revolution: OAAA’s Anna Bager
23 May 2024
Paramount’s Daly Wants To Be The Cultural Compass For Marketers
15 May 2024
Streaming’s Spanish Evolution: A Deep Dive into ViX and the Hispanic Audience
15 May 2024
TelevisaUnivision’s Riess Sees Streaming Starting With Social
13 May 2024
How Grocery Owner AD Will Grow Retail Media Through Omni-Channel
2 May 2024