Cross-Platform Strategy

Retail Media Transforms National Ad Campaigns: GroupM’s Lauren Lavin
30 Oct 2024
CTV’s Audience Grows Alongside Profusion of Channels: Samsung Ads’ Justin Evans
29 Oct 2024
Connected Devices Let Brands Reach Target Audiences in Multiple Contexts: Carat CEO Mike Law
28 Oct 2024
ANA’s Aquila Powering Up For Cross-Screen Measurement With Kantar Panel
24 Oct 2024
Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons
12 Sep 2024
Paramount’s Scoles: Advertising Is Converging Across Screens
4 Sep 2024
Sports Rights Fragmentation Brings New Opportunities: Dentsu’s Lewis
3 Sep 2024
Marketers Can Harness New Tools to Improve Audience Targeting, Ad Addressability
26 Aug 2024
Marriott’s Donovan Sees Personalization, Entertainment Driving Marriott Media Network
21 Aug 2024
Political Ads Benefit from Supply Path Optimization: Powers CEO Jordan Lieberman
21 Aug 2024
Cord Cutting Has Permanently Changed Political Advertising: Push’s Eric Frenchman
20 Aug 2024
How DIRECTV Is Harnessing the Herd of Data in a Fragmented Marketplace
18 Aug 2024
Cadent’s Aperture Platform Threads Together Linear and Digital for Marketers
13 Aug 2024
Omnicom, Criteo Experts Say Commerce Media’s Power Is Full-Funnel Reach
13 Aug 2024
Spectrum Reach’s Kline On Navigating A Fragmented TV Landscape
11 Aug 2024
Retail Media Can Scale With Premium Publishers: Comcast Advertising’s Babcock
30 Jul 2024
AI Accelerates Ad Optimization from Months to Days: Silverpush’s Waxman
30 Jul 2024
CTV and Retail Media – A Match Made in Advertising Heaven?: TripleLift’s Annie Vines
11 Jul 2024
TV’s Fragmentation Lets Brands Reach Audiences Better: DIRECTV Advertising’s Cordes
10 Jul 2024
Streaming’s Spanish Evolution: A Deep Dive into ViX and the Hispanic Audience
15 May 2024
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