Cross-Platform Strategy

Playlists & Series

Collaboration Is Key to Advancing TV Ad Ecosystem: 605’s Sam Abiad
26 Apr 2023
API OK: How Integration Can Solve Publishers’ Fragmentation Anxiety
25 Apr 2023
Identity Resolution Is Bedrock Part of Cross-Platform Audience Measurement: VideoAmp’s Josh Chasin
20 Apr 2023
Retail Media Is Going Omni-Channel: Criteo’s Gleason
18 Apr 2023
Ride-Sharing and Retail Media Networks Can Work Together: Lyft’s Kenan Saleh
12 Apr 2023
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
23 Mar 2023
Converged Video Is Key to Reaching Consumers: GroupM’s Mike Fisher
15 Mar 2023
Activision Blizzard Wants to Erase the Gaming Boundaries
14 Mar 2023
Linear TV, Streaming Video Work Together to Reach Consumers: CBS’s Radha Subramanyam
14 Mar 2023
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
13 Mar 2023
Media JIC Must Be Inclusive of Diverse TV Audiences: TelevisaUnivision’s Daniel Aversano
8 Mar 2023
Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies
6 Mar 2023
The Multi-Currency World Is Really Here: Mediahub’s Piner
27 Feb 2023
Media Currency Tests Are Shaping View on Upfronts: GroupM’s Bharad Ramesh
23 Feb 2023
Audience Drives Media Plans for Streaming: Mediahub’s Sean Corcoran
22 Feb 2023
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
6 Feb 2023
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
1 Feb 2023
2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
25 Jan 2023
Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis
13 Jan 2023
IAB Releases Full Agenda for This Month’s Entirely In-Person Leadership Meeting
12 Jan 2023