Cross-Platform Strategy

Creating a Great Multiplatform Experience Helps Everyone: FreeWheel’s Mark McKee
13 Jun 2023
The Road To Cannes 2023: Ad Execs Relish Connection & Creativity On The Côte D’Azur
9 Jun 2023
Italy Leans In To Cross-Screen TV Measurement
8 Jun 2023
FreeWheel Aims To Simplify Global Advertising With Interoperability And Scale
7 Jun 2023
Horizon’s Campanelli: Why Uncertainty Defines This Year’s Upfront
22 May 2023
From Upfront To On-The-Fly, TV Ad Sales Are Changing
22 May 2023
JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher
18 May 2023
Brands Are Leaning Into Advanced Metrics, Newer Ad Formats: Dentsu’s Brad Stockton
15 May 2023
GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies
12 May 2023
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles
11 May 2023
HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising
11 May 2023
Premium Longform TV: The Most Valuable Asset for Marketers
9 May 2023
Convergence of Ad Transactions Is Moving Forward: Paramount’s Michele Stone
8 May 2023
InnovidXP To Provide ‘Always-On’ Measurement Of Disney Ad Outcomes
4 May 2023
Collaboration Is Key to Advancing TV Ad Ecosystem: 605’s Sam Abiad
26 Apr 2023
API OK: How Integration Can Solve Publishers’ Fragmentation Anxiety
25 Apr 2023
Identity Resolution Is Bedrock Part of Cross-Platform Audience Measurement: VideoAmp’s Josh Chasin
20 Apr 2023
Retail Media Is Going Omni-Channel: Criteo’s Gleason
18 Apr 2023
Ride-Sharing and Retail Media Networks Can Work Together: Lyft’s Kenan Saleh
12 Apr 2023