Cross-Platform Strategy

comScore Has Cross-Platform Addressable Partnership With DISH, Sling TV
12 Jan 2018
Speed Bumps On The Road To Advanced TV: A Beet Retreat Panel With Essence, FreeWheel, one2one Media And Medialink
Speed Bumps On The Road To Advanced TV: A Beet Retreat Panel With Essence, FreeWheel, one2one Media And Medialink
11 Jan 2018
Luma Partners’ Terry Kawaja: With Convergent TV, Scale ‘Is Now On A Whole New Level’
11 Jan 2018
Industry TV Veterans Tackle Targeting And Attribution At Beet Retreat Miami Panel, With MediaLink, Matter More Media, Cadreon/IPG, Publicis Media Exchange, 605 And Team Arrow Partners
Industry TV Veterans Tackle Targeting And Attribution At Beet Retreat Miami Panel, With MediaLink, Matter More Media, Cadreon/IPG, Publicis Media Exchange, 605 And Team Arrow Partners
10 Jan 2018
Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
1 Jan 2018
From ‘Conversations To Action’ In The Changing TV Industry: Forrester’s Joanna O’Connell
From ‘Conversations To Action’ In The Changing TV Industry: Forrester’s Joanna O’Connell
20 Dec 2017
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
19 Dec 2017
Brands Need Core Competencies To Own And Effectively Mine Their Data: Cross MediaWorks’ Paul Alfieri
Brands Need Core Competencies To Own And Effectively Mine Their Data: Cross MediaWorks’ Paul Alfieri
12 Dec 2017
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
What TV Can Learn From Digital In Audience Targeting: 4C Insights’ Anupam Gupta
10 Dec 2017
In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
In TV, It’s Demographics To Audiences To Outcomes: Eyeview’s Brian Katz
6 Dec 2017
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
Videology’s Tony Yi: Search, Last-Click Attribution ‘Don’t Behoove Traditional Media Companies’
5 Dec 2017
Oracle Data Cloud’s Daniel Harrison On The Quest For Holistic Digital, TV Planning And Activation
Oracle Data Cloud’s Daniel Harrison On The Quest For Holistic Digital, TV Planning And Activation
5 Dec 2017
What’s Old Is New With Next-Gen TV Discovery: Disney/ABC’s Forte
What’s Old Is New With Next-Gen TV Discovery: Disney/ABC’s Forte
29 Nov 2017
Videology’s Ferber On 4x Ad Impact And Brands’ Cross-Platform Surge
Videology’s Ferber On 4x Ad Impact And Brands’ Cross-Platform Surge
27 Nov 2017
‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte
‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte
22 Nov 2017
one2one Media’s Mike Bologna On Addressable Consistency, ‘The Beauty Of Sling’
one2one Media’s Mike Bologna On Addressable Consistency, ‘The Beauty Of Sling’
17 Nov 2017
4C Insights’ Anupam Gupta: ‘What We’re Trying To Get To Is Cross Channels’
4C Insights’ Anupam Gupta: ‘What We’re Trying To Get To Is Cross Channels’
23 Oct 2017
NBCUniversal’s Aaron Radin: Self-Serve Deal With 4C ‘Juxtaposes’ Linear TV And Social Media Ad Inventory
NBCUniversal’s Aaron Radin: Self-Serve Deal With 4C ‘Juxtaposes’ Linear TV And Social Media Ad Inventory
20 Oct 2017
Combined With Linear, Fox’s Addressable Trial With Comcast And Hulu Is A ‘Cross-Platform Solution’: Noah Levine
19 Oct 2017
Chicago Cubs President Explains The ‘Interesting Journey With Our Fans’
Chicago Cubs President Explains The ‘Interesting Journey With Our Fans’
11 Oct 2017