Cross-Platform Strategy

Playlists & Series

MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant
MEC’s Tim Castree: Solving Cross-Screen Convergence Will Keep Agencies Relevant
17 Jul 2017
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
Buy-Side Vets Tackle Audience Measurement, Creative Output Challenges
17 Jul 2017
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
Netflix’s Ad Model Could Be Content, GroupM’s Lesser
12 Jul 2017
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
Alphonso’s Mark Gall: Connecting TV To Mobile, Consumer Ad Exposure To Results
10 Jul 2017
National Geographic’s Declan Moore: Leading National Conversations, Integrating Brands With Care
National Geographic’s Declan Moore: Leading National Conversations, Integrating Brands With Care
28 Jun 2017
The Power NBCU’s “Symphony” w/ Apple News, Buzzfeed, Snapchat & Vox, Linda Yaccarino explains
The Power NBCU’s “Symphony” w/ Apple News, Buzzfeed, Snapchat & Vox, Linda Yaccarino explains
27 Jun 2017
MediaLink’s Matt Spiegel Parses The Meaning Of TV, Data Segmentation Standards
MediaLink’s Matt Spiegel Parses The Meaning Of TV, Data Segmentation Standards
27 Jun 2017
Overseas Convergence of TV And Video Presaged U.S. ‘Awakening’: Videology’s Ryan Jamboretz
Overseas Convergence of TV And Video Presaged U.S. ‘Awakening’: Videology’s Ryan Jamboretz
26 Jun 2017
OMD’s Ben Winkler: No ‘Us Versus Them,’ Advertisers Need Many Video Options
OMD’s Ben Winkler: No ‘Us Versus Them,’ Advertisers Need Many Video Options
25 Jun 2017
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
UK’s Virgin Media Takes On Rival Sky’s AdSmart For Advanced TV
15 Jun 2017
Screen Agnostic, Platform Specific Ads And Content Key To Engagement: NBCU’s Yaccarino
Screen Agnostic, Platform Specific Ads And Content Key To Engagement: NBCU’s Yaccarino
2 Jun 2017
OpenAP Is Just The Start, Viacom’s Bevilacqua Says
OpenAP Is Just The Start, Viacom’s Bevilacqua Says
22 May 2017
Household Or Key-Holder: How Precise Can TVs Target Ads?
Household Or Key-Holder: How Precise Can TVs Target Ads?
18 May 2017
Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains
Bank of America Shifts to Calendar Planning, Uses UpFront To Select Partners, Publicis’ Schauer explains
17 May 2017
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
Broadcasters Must Go Holistic In TV’s Fuzzy Future: Ooyala’s Braley
17 May 2017
Bleacher Report: Home Base For Sports, Entertainment, Culture Collision
Bleacher Report: Home Base For Sports, Entertainment, Culture Collision
15 May 2017
Group Nine Expands Programming, Reach with Discovery Partnership, Ben Lerer explains
Group Nine Expands Programming, Reach with Discovery Partnership, Ben Lerer explains
15 May 2017
Astronauts Wanted: Combine Brands With Talent And ‘Blow The Roof Off,’ Says Murphy
Astronauts Wanted: Combine Brands With Talent And ‘Blow The Roof Off,’ Says Murphy
14 May 2017
TV Ads Light The Way For Digital, Says Rocket Fuel’s Stewart
TV Ads Light The Way For Digital, Says Rocket Fuel’s Stewart
12 May 2017
Entrepreneur Taps Network Of Some 80 Video Partners To Inform, Inspire Startups
Entrepreneur Taps Network Of Some 80 Video Partners To Inform, Inspire Startups
10 May 2017