Cross-Platform Strategy

Playlists & Series

Ziff-Davis’ Sinnarajah Thirsty For Cross-Platform Audience Data
28 Feb 2018
Inside P&G’s Tide Super Bowl Takeover Campaign With Hearts & Science’s Scott Hagedorn
Inside P&G’s Tide Super Bowl Takeover Campaign With Hearts & Science’s Scott Hagedorn
6 Feb 2018
From ‘Momentum’ To ‘Trigger Phase’: Wavemaker Canada Digital VP Derek Bhopalsingh Explains The Consumer Journey
From ‘Momentum’ To ‘Trigger Phase’: Wavemaker Canada Digital VP Derek Bhopalsingh Explains The Consumer Journey
31 Jan 2018
Pivotal Research’s Brian Wieser On Disney-Fox, Consultants Versus Agency Holding Companies
21 Jan 2018
Distressed Brands Should Not Shave Ad Spend: GroupM’s Gotlieb
17 Jan 2018
Addressable TV Puts Marketing “On Steroids”: GroupM’s Gotlieb Outlines Global Roll-out
17 Jan 2018
Behind The Headlines At CES, ‘Significant’ TV Viewing Changes: WPP Group’s Sir Martin Sorrell
16 Jan 2018
Cross-Platform Deal With comScore Has Broad Industry Potential: Adam Lowy of DISH MEDIA And Sling TV
16 Jan 2018
comScore Has Cross-Platform Addressable Partnership With DISH, Sling TV
12 Jan 2018
Speed Bumps On The Road To Advanced TV: A Beet Retreat Panel With Essence, FreeWheel, one2one Media And Medialink
Speed Bumps On The Road To Advanced TV: A Beet Retreat Panel With Essence, FreeWheel, one2one Media And Medialink
11 Jan 2018
Luma Partners’ Terry Kawaja: With Convergent TV, Scale ‘Is Now On A Whole New Level’
11 Jan 2018
Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss
Balancing New Revenue Streams: NBCU, Fox, Acxiom, Oath, A+E Execs Discuss
3 Jan 2018
Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
Consumer Ad Attention Key To Digital/TV Convergence: Consultant Joan Fitzgerald
1 Jan 2018
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
NBC’s Rosen Wants An Upgrade For Cross-Screen Measurement
19 Dec 2017
CEO Jason Harrison Tracks The Genesis Of Team Arrow Partners, the GroupM Unit For Target
CEO Jason Harrison Tracks The Genesis Of Team Arrow Partners, the GroupM Unit For Target
18 Dec 2017
Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel
Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel
3 Dec 2017
‘We Are One And The Same’: Google’s Jennifer Koester On Traditional TV Going Digital
‘We Are One And The Same’: Google’s Jennifer Koester On Traditional TV Going Digital
30 Nov 2017
What’s Old Is New With Next-Gen TV Discovery: Disney/ABC’s Forte
What’s Old Is New With Next-Gen TV Discovery: Disney/ABC’s Forte
29 Nov 2017
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
Reach Plus Frequency Equals ‘Nirvana’: Nielsen Catalina’s O’Grady
28 Nov 2017
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
Cross-Screen Measurement Will Tempt OTT Spenders: one2one’s Power
27 Nov 2017