Cross-Platform Strategy

Playlists & Series

Connected TVs Are the ‘New App Stores’ for Customized Viewing: Kochava’s Trevor Hamilton
24 Oct 2022
Our Plans & Goals for the Beet Retreat Santa Monica
18 Oct 2022
Streaming Video, Linear TV Complement Each Other for Best Reach: Comcast’s James Rooke
26 Sep 2022
Experience Is Critical: Highlights From ‘Transforming CTV’
22 Aug 2022
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
11 Aug 2022
Europe’s EGTA Hopes for Nielsen ONE, as ‘Gold Standard’ Measurement’
9 Aug 2022
Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke
3 Aug 2022
The Road To Alt Currencies: Comscore’s Hinnant
25 Jul 2022
Advertisers Will Benefit From Evolution in Media Measurement: Paramount’s Travis Scoles
20 Jul 2022
Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
12 Jul 2022
TV Convergence Is Key Theme at Cannes: Simulmedia’s Dave Morgan
22 Jun 2022
Converged TV Offers More Flexibility for Advertisers: Mediaocean’s Akhil Parekh
15 Jun 2022
TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly Abcarian
26 May 2022
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
5 May 2022
Twitter Aligns with iSpot.tv & NBCU for New Measurement Initiative
4 May 2022
Combining Local TV With CTV Is Promising for Media Buyers: GroupM’s Jen Soch
28 Apr 2022
Addressable Advertising Helps Break Down Audience Siloes: Comcast’s Larry Allen
28 Apr 2022
Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video Campaigns
26 Apr 2022
How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham
21 Apr 2022