Cross-Platform Strategy

Cost-Benefit Analysis Unlocks TV Ad Strategies: Yahoo’s Beau Ordemann
15 Jan 2024
Accurate Consumer Identifiers Underpin Ad Targeting: Paramount’s Travis Scoles
10 Jan 2024
TV Ad Spend Under Pressure In 2024, But Brands Should Make Their Own Choices: Brian Wieser
18 Dec 2023
Rakuten Advertising Plans CTVision+ Expansion Across Europe
18 Dec 2023
Ad Demand Is Soft While Streaming Inventory Grows: OMD’s Kelly Metz
4 Dec 2023
‘Open Ecosystem Must Work Together to Compete with Walled Gardens’: Magnite SVP
21 Nov 2023
Data-Driven Advertising Can Hit All Parts of Purchase Funnel: PMX’s Jay Askinasi
2 Nov 2023
A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’
1 Nov 2023
Samba TV Taps Purchase Data To Measure Cross-Platform ROAS
24 Oct 2023
One Transparency Standard Needed for Premium Video Industry: VAB’s Cunningham
23 Oct 2023
Multicultural Media Demands Better Segments & Measurement: Sabio’s Stimmel On Mediahub Partnership
18 Oct 2023
CIMM Summit Will Showcase Key Issues for TV Advertising Market: CIMM’s Jon Watts
3 Oct 2023
Mars Measuring-Up On Three Waves Of Data, Says Media Head Amram
21 Sep 2023
Transformation Of TV Highlights: Teads, VIZIO, Disney, MNTN, Effectv & Telly Execs On Addressable, Outcome-Driven Ads
19 Sep 2023
Cannes Measuremeht Summit Highlights: Comscore, LoopMe & LiveRamp Execs Want To Let The Data Flow
18 Sep 2023
Nielsen Ups Karthik Rao To CEO Amid ‘Dramatic Change’ For Media Measurement
15 Sep 2023
Ideal Media Plan Includes Ad Addressability: GroupM’s Jessica Brown
11 Sep 2023
We’re Building Next Generation of Ad-Performance Expertise: GroupM Nexus’s JiYoung Kim
5 Sep 2023
Publishers Are Lighting-Up Measurement Solutions: Innovid’s Panoff
24 Aug 2023
Transparency Deficit and Cross-Platform Measurement: Advertising’s Twin Challenges
16 Aug 2023
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