Cross-Platform Strategy

Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery & VAB Partner to Share Streaming Data, Certify Measurement Providers: OpenAP’s David Levy
10 Jan 2023
TV Advertising Leaders Chart Road to 2025 at Beet Retreat
9 Jan 2023
Consolidation of Media Inventories Improves Ad Buying: Magnite’s Mike Laband
5 Jan 2023
Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion
3 Jan 2023
David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory
3 Jan 2023
The Joys Of TV Complexity: CBS’ Subramanyam
27 Dec 2022
Connecting Linear TV With Video Streaming Breaks Down Silos: Yahoo’s Beau Ordemann
27 Dec 2022
Cross-Platform Media Metrics Should Avoid Undercounting Hispanics: TelevisaUnivision’s Dan Aversano
21 Dec 2022
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
20 Dec 2022
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
16 Dec 2022
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
15 Dec 2022
Audience Metrics Must Be Comparable Across Platforms: Nielsen’s Deirdre Thomas
15 Dec 2022
Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
12 Dec 2022
UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs
12 Dec 2022
Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble
23 Nov 2022
Advertisers Are Speeding Push Into Advanced Audiences: NBCUniversal’s Ashley Luongo
22 Nov 2022
Warner Bros. Discovery Preps New Multi-Screen Measurement Tests
14 Nov 2022
Higher Digital Ad Costs Push Brands Toward Other Media Channels: Quad’s Josh Golden
14 Nov 2022
Ad Performance Gets Attention in Multichannel World: Camelot’s Sam Bloom
3 Nov 2022
Brand Support Helps to Push Through Economy’s Challenges: Carat’s Mike Law
3 Nov 2022