Cross-Platform Strategy

Out Of Home Advertising Is Hotter Than Ever: OAAA’s Anna Bager
16 Aug 2023
TV Ad Strategies Embrace Cross-Platform Viewing: Paramount’s Travis Scoles
15 Aug 2023
Raise Standards to Capitalize On CTV’s Growth: Index Exchange’s Alex Gardner
14 Aug 2023
Nielsen ONE’s Measurement Journey & Data Deals
8 Aug 2023
Comcast’s Pooja Midha On Ad Innovation at Effectv
8 Aug 2023
Attention Metrics Are Key Indicators of Ad Campaigns: OMD USA’s Britt Cushing
3 Aug 2023
Buyer’s Market for TV Ads Comes With Shift to Streaming: Omnicom’s Kelly Metz
3 Aug 2023
Brands Fight Fragmentation As Retailers Embrace Media: Criteo’s Greene
27 Jul 2023
Marketers Have More Choice in Media Currencies: WBD’s Andrea Zapata
20 Jul 2023
‘The Golden Age of Measurement’: Samba TV’s Vision for Cross-Platform Analytics
19 Jul 2023
Marketers Have Warmed Up to Alternative Ad Currencies: Initiative’s Maureen Bosetti
12 Jul 2023
Sustainability Is Possible With Ad Industry’s Ingenuity: Ad Net Zero’s John Osborn
29 Jun 2023
Retail Media Framework Will Drive Ad Growth: Albertsons’ Kristi Argyilan
26 Jun 2023
Pagliuca On Partnership: Omnicom Teams Up In Cannes
23 Jun 2023
Attention & Creativity Under The Microscope: Yahoo’s Ordemann
21 Jun 2023
Uber Plans Rollout of Full-Length Video Ads Across Multiple Customer Touchpoints
16 Jun 2023
Creating a Great Multiplatform Experience Helps Everyone: FreeWheel’s Mark McKee
13 Jun 2023
Italy Leans In To Cross-Screen TV Measurement
8 Jun 2023
FreeWheel Aims To Simplify Global Advertising With Interoperability And Scale
7 Jun 2023
JIC Standards Can Help Drive Innovation in Media Market: GroupM’s Mike Fisher
18 May 2023
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