Cross-Platform Strategy

Playlists & Series

Consumer Engagement Guides Cross-Platform Strategies: GSD&M’s Dave Kersey
18 Apr 2022
Revitalized TV Content Inspires Better Consumer Experience: Mediahub’s Michael Piner
6 Apr 2022
Marketers Can Find Major Growth in Hispanic Market: Univision’s Donna Speciale Chats With VAB’s Sean Cunningham
5 Apr 2022
Advanced TV Is Finally Here: A Moment in Time, in Focus, at the Beet Retreat in San Juan
31 Mar 2022
Media Buyers Have More Technology to Hone Video Campaigns: Essence’s Mike Fisher
31 Mar 2022
Political Campaigns Have New Tools for Cross-Platform Reach: FreeWheel’s Tess O’Brien
29 Mar 2022
Local CTV Ads Are Hot: MadHive’s Helfgott
15 Mar 2022
Better Together: Infillion’s Carone Sees Power In Partnership
10 Mar 2022
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
1 Mar 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
23 Feb 2022
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
23 Feb 2022
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
22 Feb 2022
From Pipes To Scale: DISH’s Patel Rolls Out Addressability
17 Feb 2022
‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam
16 Feb 2022
Rapid Shifts in Consumer Behavior Spur Ad Transformation: Cadillac’s Melissa Grady & Carat US’s Michael Law Chat with Project X’s Jon Watts
3 Feb 2022
Discovery’s Coteman Gears Up For Cross-Platform Launch
3 Feb 2022
Brand Storytelling Is a Multi-Platform Effort: Wendy’s Jimmy Bennett
1 Feb 2022
Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles
25 Jan 2022