Cross-Platform Strategy

Purpose Is ‘Getting Real’: Mindshare’s Richman
2 Nov 2022
TV’s New Tricks: dentsu X’s Meranus
2 Nov 2022
Connected TVs Are the ‘New App Stores’ for Customized Viewing: Kochava’s Trevor Hamilton
24 Oct 2022
Streaming Video, Linear TV Complement Each Other for Best Reach: Comcast’s James Rooke
26 Sep 2022
Fan Experience for ‘House of the Dragon’ Marks Stronger Ties with CTV Partners: Roku’s Grace Lam
31 Aug 2022
Experience Is Critical: Highlights From ‘Transforming CTV’
22 Aug 2022
More CTV Equals Better Reach At Optimal Frequency: iSpot’s Muller Reveals NBC Findings
11 Aug 2022
Media Interoperability Will Unlock More Revenue Growth: Comcast Advertising’s James Rooke
3 Aug 2022
Connect The Dots From The Center: DIRECTV’s Jamison On TV Efficiency
12 Jul 2022
Diversity Is In The Data: Nielsen’s Moldafsky On Measuring All
22 Jun 2022
TV Convergence Is Key Theme at Cannes: Simulmedia’s Dave Morgan
22 Jun 2022
Converged TV Offers More Flexibility for Advertisers: Mediaocean’s Akhil Parekh
15 Jun 2022
TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly Abcarian
26 May 2022
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
Amid Streaming’s Growth, Don’t Neglect Cable Households: Digitas’s Lindsey Carner Kroll
4 May 2022
Addressable Advertising Helps Break Down Audience Siloes: Comcast’s Larry Allen
28 Apr 2022
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
26 Apr 2022
Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video Campaigns
26 Apr 2022
Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason Tonelli
26 Apr 2022
The Funnel’s Not Fuzzy: Upwave’s Kelly On ‘Performance Branding’
20 Apr 2022