Cross-Platform Strategy

Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
Fragmentation Has Unleashed Creative Complexity: Mediaocean’s Nardone
22 Feb 2022
Multi-Currency Era Needs ‘Total TV’ Approach: Ampersand’s Rosen
22 Feb 2022
Embrace TV’s Multi-Currency Future: Ampersand’s Pangis
17 Feb 2022
From Pipes To Scale: DISH’s Patel Rolls Out Addressability
17 Feb 2022
‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam
16 Feb 2022
Rapid Shifts in Consumer Behavior Spur Ad Transformation: Cadillac’s Melissa Grady & Carat US’s Michael Law Chat with Project X’s Jon Watts
3 Feb 2022
Discovery’s Coteman Gears Up For Cross-Platform Launch
3 Feb 2022
Brand Storytelling Is a Multi-Platform Effort: Wendy’s Jimmy Bennett
1 Feb 2022
Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles
25 Jan 2022
Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones
24 Jan 2022
Consumer Experience Drives Cross-Platform Strategies for Brands: Mindshare’s Amanda Richman
20 Jan 2022
Amid Media Fragmentation, Linear TV Still Has Broadest Reach: Fox’s Dan Callahan
18 Jan 2022
Harness Media, Data & Technology for Best Results: Kinesso’s Jean Fitzpatrick
17 Jan 2022
NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
12 Jan 2022
UK TV Grows More Competitive On Collaboration: Wavemaker UK’s Moorhead
12 Jan 2022
Come Together: Operative’s Fischmann Wants Programmers & MVPDs To Get Closer
12 Jan 2022
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
11 Jan 2022
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
11 Jan 2022
Vizio’s Bergman Puts Viewer At Center Of Ad Targeting
11 Jan 2022