Cross-Platform Strategy

Media JIC Must Be Inclusive of Diverse TV Audiences: TelevisaUnivision’s Daniel Aversano
8 Mar 2023
Dentsu Media, GroupM, Horizon Media, IPG Mediabrands, Omnicom Media Group, Publicis Media, RPA join JIC to Help Set Standards for Premium Cross-Platform Video Ad Currencies
6 Mar 2023
Sharing Our Learnings About Currencies Helps TV Ad Market: Paramount’s Michele Stone
6 Mar 2023
Focus On The Fat Tail: Camelot CEO Bloom On Why Scale Matters
1 Mar 2023
The Multi-Currency World Is Really Here: Mediahub’s Piner
27 Feb 2023
Cross-Platform Measurement Is Key Priority as Local Ads Drive Outcomes: Madhive’s Kristin Wnuk
23 Feb 2023
CTV’s Advertising Power Is Emerging for Targeting: Paramount’s Julian Zilberbrand
14 Feb 2023
Simulmedia’s Morgan On 2023 Macro Media Shifts
13 Feb 2023
Measurement, Climate and Privacy Are Key Themes for Brands: IAB’s Sheryl Goldstein
9 Feb 2023
TV Tooling-Up For Upfronts With Alternative Measurement: VideoAmp’s Parkes
6 Feb 2023
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
1 Feb 2023
Advertisers Need Cross-Platform Currency for Outcomes: Publicis’s Shelby Saville
27 Jan 2023
2023 Will Bring More Tests of Media Measurement: Camelot’s Sam Bloom
25 Jan 2023
Warner Bros. Discovery Plans To Use Alt. TV Currencies In 2023 Upfronts
19 Jan 2023
Customizable Ad Currencies Will Be Hallmarks of TV’s Future: Hershey’s Vinny Rinaldi
17 Jan 2023
Business Outcomes Underlie Accurate Media Measurement: Dentsu’s Cara Lewis
13 Jan 2023
Partnership With Albertsons Comes as CTV and Retail Media Collide: Omnicom’s Megan Pagliuca
10 Jan 2023
Consolidation of Media Inventories Improves Ad Buying: Magnite’s Mike Laband
5 Jan 2023
Vevo Re-Invents Music TV With Huge Streaming Footprint
4 Jan 2023
Convergence Without Collision: Simulmedia’s Morgan Bets Netflix Ad Sales Will Reach $2 Billion
3 Jan 2023
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