Cross-Platform Strategy

Playlists & Series

Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
5 Aug 2021
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
28 Jul 2021
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney
21 Jul 2021
Ford’s Roadmap To Safety & Diversity: Marla Skiko
20 Jul 2021
#BeetCast: Roku Doubles Commitments over 2020 in a Robust UpFront
19 Jul 2021
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
16 Jul 2021
Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
14 Jul 2021
Tastemade’s Imberman Feasts On A Full Menu Of Ad Options
12 Jul 2021
Irwin Gotlieb Predicts Troubling Tipping Point for TV Ad Pricing
9 Jul 2021
Consumer Experience Reigns Amid TV’s Transformation: Execs from Essence, NBCUniversal, PubMatic, LiveRamp
1 Jul 2021
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
30 Jun 2021
Xandr’s New Tool ‘Tears Down Silos’ Of Linear, Addressable: Martin
30 Jun 2021
Customized Ads at Scale Are Key to Optimized Video Campaigns: GroupM’s Liza Davidian
29 Jun 2021
Addressable TV Is Bridge Between Linear and Streaming: Vizio’s Adam Gaynor
8 Jun 2021
How OMD UK Re-Architected To Follow Light TV Viewers
3 Jun 2021
Convergence, Diversity Lead NewFront Themes: Digitas’s Jodi Robinson
19 May 2021
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
18 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi
17 May 2021
TV Ad Volumes Are Exploding: Comcast’s Nunn
17 May 2021