Cross-Platform Strategy

Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
29 Dec 2022
Software Can Sooth Complexity In Modern TV Ads: Realytics
27 Dec 2022
The Joys Of TV Complexity: CBS’ Subramanyam
27 Dec 2022
Connecting Linear TV With Video Streaming Breaks Down Silos: Yahoo’s Beau Ordemann
27 Dec 2022
RTL AdAlliance Rolling Up ‘Total Video’ Services
21 Dec 2022
Automation Isn’t Automatic: MiQ’s Chughtai On Solving Programmatic Problems
21 Dec 2022
Cross-Platform Media Metrics Should Avoid Undercounting Hispanics: TelevisaUnivision’s Dan Aversano
21 Dec 2022
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
20 Dec 2022
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
16 Dec 2022
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
15 Dec 2022
Audience Metrics Must Be Comparable Across Platforms: Nielsen’s Deirdre Thomas
15 Dec 2022
Personalized Ad Experiences & Programmatic Adoption: Magnite’s Buckley Looks Ahead To 2023
14 Dec 2022
ITVX & Planet V Pushing Forward UK Programmatic TV
14 Dec 2022
Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
12 Dec 2022
Programmatic TV Demands An Agnostic Approach: MiQ’s Madorsky
6 Dec 2022
All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
2 Dec 2022
Excitement & Inertia: Albertsons’ Argyilan Wants A ‘Co-Op Garden’ Approach To CTV, Retail Media
28 Nov 2022
Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble
23 Nov 2022
Advertisers Are Speeding Push Into Advanced Audiences: NBCUniversal’s Ashley Luongo
22 Nov 2022
Netflix Ads & Digital Competition Are Shaking-Up Ad Industry Dynamics: Trade Desk’s Richardson
18 Nov 2022
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