Cross-Platform Strategy

Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
10 Jan 2022
Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
10 Jan 2022
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
7 Jan 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
UK’s Cross-Media Initiative ‘Origin’ In The Build Phase: ISBA’s Taylor
4 Jan 2022
‘Cross-Platform Measurement Is Ready’: NBCUniversal’s Kelly Abcarian
22 Dec 2021
Media Buyers, Sellers Are ‘Frustrated with Status Quo’ of Measurement: VideoAmp’s Michael Parkes
21 Dec 2021
TV Market Needs Next-Generation Standards: Comcast’s Pooja Midha
16 Dec 2021
UK Addressable TV Dynamic & Growing: GroupM’s Thomas
15 Dec 2021
Unifying Linear TV and CTV Drives Value for Brands: Amobee’s Nick Brien
14 Dec 2021
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
9 Dec 2021
Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann
8 Dec 2021
Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
7 Dec 2021
‘We’re Not Planning Linear-First’ for Next Upfront: Omnicom Media Group’s Kelly Metz
7 Dec 2021
Dwindling Ad Supply Drives Need for Innovative Formats: GroupM’s Adam Gerber
2 Dec 2021
Marketers Can Simplify Media Strategies Amid Market Complexity: Wavemaker’s Vinny Rinaldi
24 Nov 2021
Media Marketplace Needs to Face 5 Key Issues: Furious’s Ashley Swartz
23 Nov 2021
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
TV Measurement Must Be More ‘Value-Based’: NBCUniversal’s Kelly Abcarian
26 Oct 2021
How CTV Optimizes Media: Views From Zenith, Tubi, Mars, JPMorgan Chase, Wavemaker, Univision & A+E Execs
19 Oct 2021