Cross-Platform Strategy

Discovery/WarnerMedia Deal Will “Freeze” the Field, GroupM’s Wieser
19 May 2021
Convergence, Diversity Lead NewFront Themes: Digitas’s Jodi Robinson
19 May 2021
Linear TV Isn’t Going Away: Beachfront Media’s Maccaro
18 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
Linear Addressable TV Is ‘True Convergence Point’: Discovery’s Huda Kazi
17 May 2021
TV Ad Volumes Are Exploding: Comcast’s Nunn
17 May 2021
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
17 May 2021
Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram
13 May 2021
Omnichannel Strategy Demands Agency Integration: Canvas’s Paul Woolmington
4 May 2021
‘Revenue Opportunity Has Pushed Convergence’: WideOrbit’s John Morris
20 Apr 2021
Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB & WarnerMedia Execs: Return of Live Sports Means New Opportunities for Marketers
19 Apr 2021
‘We Need to Reimagine Ads for Streaming Media’: Essence’s Gerber
6 Apr 2021
Viewers Seek Instant Gratification from Digital TV: UM Worldwide’s Katey Gault
1 Apr 2021
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That
29 Mar 2021
‘Hispanic Market Should Be Foundation in Marketing Plans’: Univision’s Donna Speciale
25 Mar 2021
Identity Graphs Are Learning To Talk To Each Other: OpenAP’s Davis
25 Mar 2021
‘We’ll Look for Flexibility at Ad Upfronts’: Molson Coors’ Brad Feinberg
22 Mar 2021
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
22 Mar 2021
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
18 Mar 2021
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
10 Mar 2021