Cross-Platform Strategy

Converged TV Offers More Flexibility for Advertisers: Mediaocean’s Akhil Parekh
15 Jun 2022
TV Metrics Have Reached Cross-Platform Turning Point: NBCU’s Kelly Abcarian
26 May 2022
Piccone’s Progress: Cross-Platform Means Full-Stack
25 May 2022
Digital Video Advertising Gives Framework for CTV: MiQ’s Moe Chughtai
23 May 2022
LUMA’s Kawaja Sees Media’s Perfect Storm Continue Despite Headwinds
18 May 2022
Only The Hispanic Graph Can Grow Your Business: TelevisaUnivision’s Donna Speciale
17 May 2022
Peacock Doubles Audience to 60 Million as Viewers Flock to Streaming Video: NBCUniversal’s Laura Molen
16 May 2022
Prioritize Addressable: DISH’s Schweitzer Urges Buyers To Reboot
9 May 2022
Partnerships Make All TV’s Boats Rise: Paramount’s Zilberbrand
9 May 2022
De-risk Upfront Buys With New Currencies: Samba TV’s Navin
5 May 2022
Amid Streaming’s Growth, Don’t Neglect Cable Households: Digitas’s Lindsey Carner Kroll
4 May 2022
Finecast’s Progress: Taking Advanced TV Ads To 14 Markets
3 May 2022
Stream On: IAB NewFronts Goes Hybrid In CTV Boom
2 May 2022
Combining Local TV With CTV Is Promising for Media Buyers: GroupM’s Jen Soch
28 Apr 2022
Addressable Advertising Helps Break Down Audience Siloes: Comcast’s Larry Allen
28 Apr 2022
Local Is Lightning: 3x Growth In Audience-Based Buying Since COVID-19, VAB’s Cunningham Says
26 Apr 2022
Samsung Ads Offers ‘Total Media Solution’ for Cross-Platform Video Campaigns
26 Apr 2022
Viewer Attention Metrics & Contextual Ads Drive Results for Brands: Publicis’s Jason Tonelli
26 Apr 2022
Agencies Need To Look Like Ad-Tech: Essence’s Fisher
25 Apr 2022
Yahoo! Seeing 4x More Brands Buying Upfront Programmatic TV
25 Apr 2022
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