Cross-Platform Strategy

Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
8 Mar 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Comscore’s ‘Everywhere’ Gets A Phased Roll-Out: Wilson
23 Feb 2022
Olympics Spur High Completion Rates for TV Ads: iSpot.tv CEO Sean Muller
21 Feb 2022
‘We’re Looking Forward to a Multicurrency Upfront’: CBS’s Radha Subramanyam
16 Feb 2022
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish
14 Feb 2022
CTV’s Smarts Must Be Matched With Measurement: Samsung Ads’ Wiltshire
9 Feb 2022
Rapid Shifts in Consumer Behavior Spur Ad Transformation: Cadillac’s Melissa Grady & Carat US’s Michael Law Chat with Project X’s Jon Watts
3 Feb 2022
Discovery’s Coteman Gears Up For Cross-Platform Launch
3 Feb 2022
Brand Storytelling Is a Multi-Platform Effort: Wendy’s Jimmy Bennett
1 Feb 2022
CFlight Driving Collaboration Ahead Of UK Launch: ITV’s Olivia Abraham
26 Jan 2022
Cross-Platform Frequency Capping Relies on Solid Metrics: ViacomCBS’s Travis Scoles
25 Jan 2022
Consumer Experience Drives Cross-Platform Strategies for Brands: Mindshare’s Amanda Richman
20 Jan 2022
Media Companies Will Reinvent Themselves with Technology: Progress Partners’ Domenic Venuto
19 Jan 2022
First-Party Data Help With Audience Suppression Strategies: Camelot’s Sam Bloom
13 Jan 2022
NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
12 Jan 2022
UK TV Grows More Competitive On Collaboration: Wavemaker UK’s Moorhead
12 Jan 2022
Nielsen’s Big Year: Alpha Launch & MRC Re-Accreditation
11 Jan 2022
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
11 Jan 2022
Vizio’s Bergman Puts Viewer At Center Of Ad Targeting
11 Jan 2022
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