Cross-Platform Strategy

Playlists & Series

Unlocking the “Five I’s” of Omnichannel Advertising: Mediaocean’s Neuhauser
16 Sep 2020
Rishad Tobaccowala: Business In Post COVID-19 will be the “New Strange”
3 Sep 2020
REWIND: ‘Second-Screening’ Will Be Key for Sports Coverage: Disney’s Rita Ferro
27 Aug 2020
‘We’re Rallying to ‘Eventize’ the Super Bowl’: ViacomCBS’s Jo Ann Ross
24 Aug 2020
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
22 Jul 2020
Navigating CTV Ad Opportunities & Challenges: Digitas’ Weeks
17 Jul 2020
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
16 Jul 2020
‘We’re Going After Everyone’ with Growth Strategy: Peacock’s Patricia Hadden
15 Jul 2020
Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan
14 Jul 2020
Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan
13 Jul 2020
Marketers Seek Ad Flexibility Like Digital Platforms Offer: Omnicom’s Sal Candela
2 Jul 2020
Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf
25 Jun 2020
Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf
24 Jun 2020
Linear TV, OTT Can Complement Audience Reach: Disney’s Rita Ferro
22 Jun 2020
“Back to the Drawing Board” as Marketers Seek Agility in Media Investment, OMD’s Colonna
19 Jun 2020
A Tipping Point in TV Ad Buying: Linear First is “Backwards,” 360i’s Warburton
18 Jun 2020
Is CTV Siphoning Off Dollars from Linear? It’s Complicated: #BeetU, Session 9
16 Jun 2020
‘We Need the Upfront to Move From the 20th to the 21st Century’: Essence’s Gerber
15 Jun 2020