Cross-Platform Strategy

Discovery Acquires 10% Stake in TV Ad-Targeting Group OpenAP
10 Jan 2022
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
7 Jan 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
UK’s Cross-Media Initiative ‘Origin’ In The Build Phase: ISBA’s Taylor
4 Jan 2022
Measurement Standards Will Help Support Ad Spending: ViacomCBS’s Travis Scoles
4 Jan 2022
DTC Brands Embrace CTV for Ad Campaigns: NBCUniversal’s Scott Berger
3 Jan 2022
Forward-Looking Brands Are Focused on Ad Outcomes: Publicis’s Nicole Whitesel
2 Jan 2022
Europe Is Forming New Alliances To Control Its TV Ad Data Destiny: RTL’s Coruble
28 Dec 2021
‘Cross-Platform Measurement Is Ready’: NBCUniversal’s Kelly Abcarian
22 Dec 2021
Media Buyers, Sellers Are ‘Frustrated with Status Quo’ of Measurement: VideoAmp’s Michael Parkes
21 Dec 2021
Unifying Linear TV and CTV Drives Value for Brands: Amobee’s Nick Brien
14 Dec 2021
OpenAP’s New XPm Brings Cross-Platform Deduplication To TV, CEO Levy Says
9 Dec 2021
Getting Media Channels to Work Together for Marketers Is Key Priority: Yahoo’s Beau Ordemann
8 Dec 2021
Brands Want TV Makers To Share ‘Whole-House’ Viewing Data: Essence’s Fisher
7 Dec 2021
‘We’re Not Planning Linear-First’ for Next Upfront: Omnicom Media Group’s Kelly Metz
7 Dec 2021
Roku’s ‘Streaming Decade’: Data Brains & The Richest Ad Canvas
1 Dec 2021
Audience Data Underpin Growth of Addressable TV: GroupM’s Jen Soch
29 Nov 2021
Marketers Can Simplify Media Strategies Amid Market Complexity: Wavemaker’s Vinny Rinaldi
24 Nov 2021
All Ads Will Be Addressable as TV Evolves: Discovery’s Jim Keller
11 Nov 2021
Why We Beat A Path To Beet Retreat: TransUnion’s Matt Spiegel
8 Nov 2021
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