Cross-Platform Strategy

Playlists & Series

Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
7 Jun 2020
How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7
27 May 2020
How AT&T Is Navigating Media Buying During A Pandemic: Carter
15 May 2020
Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan
6 May 2020
“Embrace Agility,” WarnerMedia’s Aversano Advises
29 Apr 2020
Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3
28 Apr 2020
Pandemic Media Trends In Focus: Total Media’s Duff
9 Apr 2020
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
8 Apr 2020
Many Roads To Buy: Viacom’s Zilberbrand On Marketplaces & More
12 Mar 2020
Ad Buyers Need Help On OTT Ads: Beet Retreat Panel
10 Mar 2020
Luma’s Terry Kawaja: ‘There’s a Lot at Stake’ in the Streaming Wars
9 Mar 2020
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
5 Mar 2020
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
4 Mar 2020
Samsung Ads Explores Mobile-TV Ad Connection: Scott
4 Mar 2020
Many Agencies Still Have Media Silos: Amobee’s Smolin
2 Mar 2020
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
18 Feb 2020
Six Steps To Converged Ads: 4C’s Gupta
17 Feb 2020
More Measurement Is Coming: Spectrum Reach’s Norris
13 Feb 2020
The Best Beet Retreat Ever: Together for Our Industry and for Kids of Puerto Rico
12 Feb 2020
Fragmentation Is The Real Challenge: LiveRamp’s Hoctor
10 Feb 2020