Cross-Platform Strategy

Omnicom’s Steuer: A More Efficient Ecosystem Needs Collaboration
14 Feb 2020
TVbeat Coming To America, Farazin Says
13 Feb 2020
Fragmentation Is The Real Challenge: LiveRamp’s Hoctor
10 Feb 2020
MAGNA Global’s Anson: ‘We Have to Come to a Common Currency’ for TV Measurement
10 Feb 2020
Omnicom’s Maron: Connected TV at Its Full Potential Will Be ‘Amazing’
10 Feb 2020
Turning Search Activity Into An Actionable Metric: EDO’s Scott Grunther
9 Feb 2020
Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together
6 Feb 2020
Mindshare’s Jim Cridlin: The Future of Content Is Customized
26 Jan 2020
Ampersand Launches ‘The AND Platform’ to Unify Audience and Measurement Across Inventories
23 Jan 2020
New Dawn For TV Upfronts: Amobee’s Smolin
22 Jan 2020
A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’
21 Jan 2020
‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
21 Jan 2020
OpenAP Wants More Publishers On Board, Davis Says
20 Jan 2020
With Upfronts Around The Corner, Neutrality Is King: LiveRamp’s Prasad
20 Jan 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
Dentsu’s Maggie Zhang: ACR Creates a ‘More Relevant Experience’
16 Jan 2020
“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV
16 Jan 2020
Zenith’s Hartofilis: The Urgency of Addressability Is Leading to New Strategies
13 Jan 2020
NBCUniversal’s Denise Colella: The Launch of One Platform Brings Addressability to Linear Ads
12 Jan 2020
Cadreon’s Mantel: Addressable TV Plans Can’t Happen in a Silo
4 Jan 2020