Cross-Platform Strategy

NBCUniversal Embraces Ad-ID For Cross-Channel Ad Asset Tracking
22 Jul 2021
NBC Sports & Innovid Partner To Take Olympics Ads Real-Time
21 Jul 2021
Ad Attribution Is Gateway to Cross-Screen Measurement: Unilever’s Jennifer Gardner & GroupM’s Matt Sweeney
21 Jul 2021
#BeetCast: Roku Doubles Commitments over 2020 in a Robust UpFront
19 Jul 2021
‘People At The Center’: Verizon’s Markman On Vizio, Nielsen Report Partnership
16 Jul 2021
Panel Data Provide More Complete Picture of Viewing Habits: Comcast’s Claudio Marcus
14 Jul 2021
Audience-Based Buying is Ready for Primetime, VAB CEO Sean Cunningham
12 Jul 2021
Unified Audience Measurement Starts With Identity: Nielsen’s Karthik Rao & GroupM’s Matt Sweeney
8 Jul 2021
Immersive Ad Experiences Promise Optimized Results: Dentsu’s Sarah Stringer
7 Jul 2021
TV Measurement Is Evolving As Viewing Habits Change: Execs From Nielsen, Forrester, Comcast, Wavemaker, Essence and GroupM
30 Jun 2021
Customized Ads at Scale Are Key to Optimized Video Campaigns: GroupM’s Liza Davidian
29 Jun 2021
Panel Data Provide More Complete Picture of Consumer Habits: Nielsen’s Kimberly Gilberti
22 Jun 2021
ANA Returns to In-Person Events this Week with the Annual Media Conference
13 Jun 2021
CTV & Open Internet Can Thrive In New World Of Identity: Trade Desk’s Foyle
10 Jun 2021
Addressable TV Is Bridge Between Linear and Streaming: Vizio’s Adam Gaynor
8 Jun 2021
Univision’s Riess Urges All Brands to Invest in Spanish Language Media
2 Jun 2021
Mobile, TV Data Provide Holistic Audience Insights: Omnicom Media Group’s Kelly Metz
27 May 2021
Digitas’ Weeks Urges Brands To Adopt CTV At This Year’s Upfront
27 May 2021
Automation & Partnership Key To Future TV: Comcast’s Lemberg
26 May 2021
Alcohol Brands Tap CTV To Find Lost Linear Viewers: Constellation’s D’Souza
25 May 2021
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