Cross-Platform Strategy

Playlists & Series

Viewing Habits Are More Nuanced Than You Think: Samsung Ads’ Scott
8 Dec 2019
The Marriage Of Digital & TV: Spectrum Reach’s Norris
4 Dec 2019
Spectrum Reach’s Kline: Linear and Digital TV Now Pushing Back on the Duopoly
25 Nov 2019
Horizon Media’s Rose: Don’t Underestimate Linear TV
19 Nov 2019
Smart TV Is Pulling Ad Spend Back From Digital: Horizon’s Campanelli
15 Nov 2019
Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss
10 Nov 2019
FreeWheel’s Rothwell Champions Ad-ID For Beating Fragmentation
7 Nov 2019
Forrester Analysts Joanna O’Connell and Jim Nail: Digital and Linear TV Is Still Divided
7 Nov 2019
Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario
4 Nov 2019
Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail
3 Nov 2019
The Industry Has to Come Together to Solve Fragmentation and Friction in TV: Zenith Media’s Vendetti
3 Nov 2019
TV Companies Partnering Better With Agencies: Amobee’s Smolin
30 Oct 2019
There’s a Data Arms Race Going on Right Now: Zenith Media’s Hartofilis
30 Oct 2019
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
29 Oct 2019
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
29 Oct 2019
‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research
24 Oct 2019
Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year
22 Oct 2019
Multiple Media Channels Drive the Flywheel: Chipotle’s Perdue
20 Oct 2019
Understanding Customer Needs Secures Brands’ Futures: The Clorox Company’s Grier
17 Oct 2019
SAP’s Tillman Has Fun Finding Influencers Through TV
17 Oct 2019