Cross-Platform Strategy

The Quest For Total TV: Gottlieb Seeks The Full Picture
2 Jan 2020
Hearts & Science CEO Matts: Buyers Should Look at Streaming the Way Consumers Do
2 Jan 2020
Local TV Will Win in Big 2020 as Advanced Targeting Tools from Ampersand, Others Bring “Trust” to the Marketplace
26 Dec 2019
GroupM’s Thomas Frets About Total Video Measurement
19 Dec 2019
MTM’s Watts: The Future of Addressability Is Both Exciting and Challenging
18 Dec 2019
INVIDI Has Cross-Screen Buying Platform Called EDGE
10 Dec 2019
Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation
10 Dec 2019
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
10 Dec 2019
OpenAP Adds CBS To Grow Advanced TV Scale
9 Dec 2019
The Marriage Of Digital & TV: Spectrum Reach’s Norris
4 Dec 2019
Skylar Kim and Jen Taylor: ‘Trying and Learning’ Paramount to Tune-In Marketing Partnership
2 Dec 2019
Future TV Ads Are Converging: Amobee, FreeWheel, Zenith Execs Discuss
10 Nov 2019
Forrester Analysts Joanna O’Connell and Jim Nail: Digital and Linear TV Is Still Divided
7 Nov 2019
Publicis’ Nicole Whitesel: TV Measurement Is Like a ‘Game of Thrones’ Scenario
4 Nov 2019
Streaming Wars Are Not A Zero-Sum Game: Forrester’s Nail
3 Nov 2019
The Industry Has to Come Together to Solve Fragmentation and Friction in TV: Zenith Media’s Vendetti
3 Nov 2019
TV Companies Partnering Better With Agencies: Amobee’s Smolin
30 Oct 2019
There’s a Data Arms Race Going on Right Now: Zenith Media’s Hartofilis
30 Oct 2019
New TV Platforms Must Unite To Reduce Friction: MTM’s Watts
29 Oct 2019
New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer
29 Oct 2019