Cross-Platform Strategy

Mobile Data Help to Avoid Ad Duplication: GSD&M’s Dave Kersey
25 May 2021
Tubi Is Game-Changer in Reaching Cord-Cutters: Fox’s Suzanne Sullivan
20 May 2021
Mobile Data Enable Audience Targeting on CTV: MediaCom’s Jeff Liang
20 May 2021
This Upfront, Brands Are Switching On To Addressable-First TV Ad Strategy: GroupM’s Soch
19 May 2021
Convergence, Diversity Lead NewFront Themes: Digitas’s Jodi Robinson
19 May 2021
NBCUniversal Touts “One Platform” Offering at its Upfront
17 May 2021
Piecing It Together: Amobee’s Daft Re-Unifies Distribution For Media Owners
17 May 2021
Upfront Market Faces Pressure Amid Need for Flexibility: Mars’ Ron Amram
13 May 2021
YouTube In Context: Essence’s Fisher Heeds Platform’s Growth
12 May 2021
Endless Endpoints: Finding & Overcoming CTV Ad Complexity With Publicis’ Askinasi
11 May 2021
CTV Advertising Helps to Drive Purchase Intent: Saucony’s Grace Smith
10 May 2021
Upfronts Rebooted: LiveRamp’s Prasad On New-Look TV Ad Market
6 May 2021
Omnichannel Strategy Demands Agency Integration: Canvas’s Paul Woolmington
4 May 2021
YouTube Second to Netflix in the Living Room Viewing
3 May 2021
With Tech In Tow, TV Upfronts Still Matter: Wavemaker’s Rinaldi
29 Apr 2021
Audience Shift to Streaming Makes for Record-Setting Year: Tubi’s Mark Rotblat
27 Apr 2021
Ad Spend Will Diversify During Upfront Sales Season: Magna’s Dani Benowitz
22 Apr 2021
‘Revenue Opportunity Has Pushed Convergence’: WideOrbit’s John Morris
20 Apr 2021
Comcast, Dentsu, Disney, Effectv, Fox, Horizon, NBC, Mindshare, Nielsen, Omnicom, VAB & WarnerMedia Execs: Return of Live Sports Means New Opportunities for Marketers
19 Apr 2021
AVOD Is Part of Holistic Approach to Video: RPA’s Lisa Herdman
15 Apr 2021
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