Cross-Platform Strategy

FreeWheel’s New Tech Splits TV Ad Impressions: Wallace
14 Apr 2021
AVOD Is ‘Huge Piece’ of TV/Video Mix for Advertisers: Camelot’s Erika Newsom
13 Apr 2021
TV Data Initiative Aims To Solve Data Ad Targeting ‘Mess’
7 Apr 2021
Viewers Seek Instant Gratification from Digital TV: UM Worldwide’s Katey Gault
1 Apr 2021
AVOD Platforms Provide Broad Reach with Less Ad Load: Amplifi’s Cara Lewis
30 Mar 2021
CTV Has Crossed The Linear Frontier: Trade Desk’s Sims
25 Mar 2021
‘We’ll Look for Flexibility at Ad Upfronts’: Molson Coors’ Brad Feinberg
22 Mar 2021
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman
22 Mar 2021
Upfront Ad Buying Going Digital – And Siloed, Zenith’s Vendetti Says
18 Mar 2021
In TV Transformation, Keep Digital’s Hard Edges: Premium Media 360’s DePascale
15 Mar 2021
NBCU Unlocks Its Full Inventory in Designated Local DMA’s with “Spot On,” Powered by FreeWheel
14 Mar 2021
The New OTT: How Carat’s Bowhay Helps Jack In The Box Flip The Script
10 Mar 2021
Media Measurement Is Undergoing ‘Radical’ Change: Andy Brown
10 Mar 2021
Ad-Spend Data Provide Competitive Advantage: Mediabrands’ Chris Herlihey
7 Mar 2021
“Walled Gardens” Are Replicating, Presenting Buyers with a Tangled Landscape, #BeetCast Podcasat
7 Mar 2021
Data-Driven Strategy Drives Results for Marketers: MediaHub’s Elizabeth Daly
3 Mar 2021
Cross-Platform Measurement Gains Traction in Canada: SMI’s Darrick Li
28 Feb 2021
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
23 Feb 2021
A Big Legacy Player Transformed: Bill Wise on the New Mediaocean
22 Feb 2021
NBCU in Global Alliance with Twitter
7 Feb 2021
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