Cross-Platform Strategy

Playlists & Series

Comcast Advertising’s Greenwald On The Power Of TV And Local Targeting
21 May 2019
As TV Platforms Converge, So Do Buyers: Premion’s Wilson
8 May 2019
New Formats Emerge As Consumer TV Choices Grow: Publicis’ Cohen
5 May 2019
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
1 May 2019
Xandr Media’s Brown On Incremental Outcomes Boost Across TV Screens
22 Apr 2019
For MVPDs, Third-Party Video Can Drive Broadband Profit: Searchlight’s Glatt
16 Apr 2019
Gamut Branching Out To National OTT Inventory Under Williamson
15 Apr 2019
SpotX And clypd Integrate Platforms With Discovery, Fox Among First Partners
11 Apr 2019
MediaMath’s Zawadzki: Bridging The Future Of Advanced Advertising
2 Apr 2019
Turner Ignite’s Riess On The Advantages Of Audience Data Plus Speed
2 Apr 2019
Cross-Screen Identity Rests On Cooperation, Not Technology: Comscore, NCC Media, Nielsen
20 Mar 2019
Data Plus Math Will Measure FreeWheel Inventory In-Flight To Gauge Business Outcomes
17 Mar 2019
Xandr’s Ad Graph Will Scale Up To 5G
17 Mar 2019
Reach, Frequency And Duration Across Media ‘Fundamental’ To Business Decisions: Nielsen’s Hogue
14 Mar 2019
4INFO, TiVo Explain TV’s Growing Contribution To Discerning Consumer Identity
12 Mar 2019
USC’s Jeff Cole Evaluates Streaming Services, Trend Toward Movie Ticket Subscriptions
21 Feb 2019
Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke
14 Feb 2019
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
13 Feb 2019
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
13 Feb 2019
4INFO Is ‘Connective Tissue’ For Cross-Screen Video Identity: CEO Jenkins
10 Feb 2019