Cross-Platform Strategy

Playlists & Series

InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’
InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’
19 Nov 2025
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
19 Nov 2025
Video Ad Formats ‘Still Not Suited To Multi-Platform’
Video Ad Formats ‘Still Not Suited To Multi-Platform’
19 Nov 2025
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
19 Nov 2025
Responsive Design Is Key To Cross-Platform Advertising
Responsive Design Is Key To Cross-Platform Advertising
19 Nov 2025
‘TV Everywhere’ is Growing Quickly, says Comcast’s thePlatform
‘TV Everywhere’ is Growing Quickly, says Comcast’s thePlatform
19 Nov 2025
German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads
German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads
19 Nov 2025
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
GroupM Exec: Programmatic Buying Not Impacting TV Upfront Yet
19 Nov 2025
Videology: Media Mix Modeling Growing in Use
Videology: Media Mix Modeling Growing in Use
19 Nov 2025
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
Videology’s Astley: Videos Are Advertisers’ ‘Blank Canvas’
19 Nov 2025
Multiscreen Consumers Outnumber Single Screen by Three Times
Multiscreen Consumers Outnumber Single Screen by Three Times
19 Nov 2025
Foursquare Eyes Wearables, Autos as Next Platforms
Foursquare Eyes Wearables, Autos as Next Platforms
19 Nov 2025
GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google
19 Nov 2025
Guardian Preparing To Go Fully “Responsive”
Guardian Preparing To Go Fully “Responsive”
19 Nov 2025
Mindshare’s Johnston: News Feeds On Fridges Will Beckon Brands
Mindshare’s Johnston: News Feeds On Fridges Will Beckon Brands
19 Nov 2025
Google’s Waze Serves Drivers ‘Third-Screen’ Local Ads
Google’s Waze Serves Drivers ‘Third-Screen’ Local Ads
19 Nov 2025
WaPo Wants To Spread Its Video Around The Web
WaPo Wants To Spread Its Video Around The Web
19 Nov 2025
Rob Norman on Programmatic Online Video: More Inventory Needed
Rob Norman on Programmatic Online Video: More Inventory Needed
19 Nov 2025
Forrester Study: Advertisers Want Convergence Measurement
Forrester Study: Advertisers Want Convergence Measurement
19 Nov 2025
Nielsen’s Hohman: TV Nets ‘Hungry’ For Cross-Platform Data
19 Nov 2025
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