Cross-Platform Strategy

4INFO, TiVo Explain TV’s Growing Contribution To Discerning Consumer Identity
12 Mar 2019
Beyond The Last Click: Nielsen’s Krepsik
11 Mar 2019
Viacom’s Bevilacqua On The Vantage Advantage
7 Mar 2019
How [M]Platform Helps GroupM Identify Audiences: Tanwir Danish
7 Mar 2019
Three Steps To NBC’s ‘Single Decision Brain’: FreeWheel’s Rooke
14 Feb 2019
Turner’s Rockwood: Better Cross-Screen Measurement Means Easier Transactions
13 Feb 2019
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
13 Feb 2019
FreeWheel’s Marcus On The Impact Of Creative In Cross-Screen Campaigns
12 Feb 2019
CBS Wants Data to “Speak to Each Other,” Research Head Subramanyam
11 Feb 2019
4INFO Is ‘Connective Tissue’ For Cross-Screen Video Identity: CEO Jenkins
10 Feb 2019
Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas
28 Jan 2019
As Streaming Choices Expand, Viewers Want Better Search And Recommendation: Turner’s Beck
24 Jan 2019
At NBCU, ‘One Cohesive Plan’ Spans Multitude Of Channels And Platforms
22 Jan 2019
Holistic, Cross-Platform View Presages Measured Business Outcomes: Nielsen’s Clarken
21 Jan 2019
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
14 Jan 2019
Disney Strives To Unify Diverse Data Sets: SVP Nelson
14 Jan 2019
Essence’s Gerber, FreeWheel’s Clark View The Competitive TV Landscape
7 Jan 2019
Shimmel, Colella Probe The Future Of Advanced-TV Buying
7 Jan 2019
Comscore’s Hofstetter Calls for Industry”Re-Education” Around Premium Video Investment
4 Jan 2019
Viacom’s Gordon Traces The Arc Of ‘Outcome Optimization’
1 Jan 2019