Cross-Platform Strategy

Paid Social Requires ‘Being a Strategist at Heart’: Essence’s Deborah King
18 Sep 2020
TV Nets Now Agile, Flexible with Upfront at a Pivot Point, GM CMO Deborah Wahl
16 Sep 2020
Unlocking the “Five I’s” of Omnichannel Advertising: Mediaocean’s Neuhauser
16 Sep 2020
‘Next-Gen TV Is Top Priority’ Amid Rapid Changes: Mediaocean’s Anupam Gupta
16 Sep 2020
Inclusive Marketing More Important Than Ever & Music Drives the Conversation
8 Sep 2020
Rishad Tobaccowala: Business In Post COVID-19 will be the “New Strange”
3 Sep 2020
Connected TV Drives Growth in Audience Identifiers, Tapad’s Mark Connon
31 Aug 2020
CTV Primed to Reach ‘Persuadable’ Cord Cutters in Extraordinary Election
17 Aug 2020
Acquisitions Transform Mediaocean Into a Global Powerhouse
11 Aug 2020
Let’s Move from GRP’s: Impression-Based Metrics Are Key for Video’s Growth: Effectv’s James Rooke
5 Aug 2020
“We are an Audience Delivery Company,” Effectv’s James Rooke
3 Aug 2020
OpenAP CEO David Levy Sees Improved Ad Tracking With iSpot.TV Partnership
28 Jul 2020
Linear & CTV Go Hand-In-Hand: Amobee’s Bamberger
22 Jul 2020
Younger Viewers Lure More Brands to CNN: WarnerMedia’s Katrina Cukaj
20 Jul 2020
To Compete With Walled Gardens, TV Must Become A Platform: 605’s Levine
16 Jul 2020
Marketers Seek Ad Flexibility Like Digital Platforms Offer: Omnicom’s Sal Candela
2 Jul 2020
National Is Now Local: 2020 Ad Trends With Simpli.fi’s Prioleau
10 Jun 2020
‘Accelerated Innovation’ Will Fuel Data-Driven TV Ads: NBCU’s Colella
8 Jun 2020
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
7 Jun 2020
AT&T’s Fiona Carter to Marketers: ‘If We Don’t Get Inventive Now, We’re Not Going to Survive’
7 Jun 2020
Beet.TV Daily Digest Beet.TV Mailing List

By subscribing, you accept the terms of our Privacy Policy.