Cross-Platform Strategy

Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang
20 Dec 2018
Consultant Matt Prohaska Sees A ‘Cross Pollination’ Of Agency Teams
20 Dec 2018
Advertisers Seek ‘Interoperability’ In Television Offerings: EY’s Balis
19 Dec 2018
Video Tops The Performance Stack, But Distribution Too Fragmented: GroupM’s Castree
19 Dec 2018
Quest For More Linear TV Scale Links 4C Insights With a4, MASS Exchange
19 Dec 2018
Comscore’s Hinnant On Data Matching And Being In The OpenAP Universe
16 Dec 2018
For Turner’s Levy, Viewers And Traditional TV Ecosystem Are Top Priorities
16 Dec 2018
More European Ad Pool Alliances Gathering: RTL’s Coruble
13 Dec 2018
Cross-Screen Planning, Measurement And Attribution An Iterative Process: TiVo’s Lutz
13 Dec 2018
Finding The Right Recipe For International Addressable: Liberty Global’s John Paul
7 Dec 2018
CFlight Helps Buyers Take Flight: Simulmedia’s Morgan
7 Dec 2018
With Videology Assets, Amobee Eyes The Complete Consumer Funnel
6 Dec 2018
As SVOD Booms, Ads Must Excel: Comcast’s Bremond
6 Dec 2018
When Weighing Addressable TV, Think Value Not Complexity: Cadent’s Bologna
5 Dec 2018
Measurement Needs To Catch Up With Transactions: Disney’s Nelson
5 Dec 2018
Virgin Media Brings Addressable TV To Irish Cable: Kiely
5 Dec 2018
Cadent’s Kryszczun On Bridging The UK’s Addressable Gap
5 Dec 2018
How Connective Tissue Eliminates TV Ad Duplication: DataXu’s Catanzaro
3 Dec 2018
Comcast’s Clark Discusses The Challenges Facing ‘TV As A Platform’
30 Nov 2018
National Broadcasters Struggle For Global Reach: Spain’s Atresmedia’s Medina
28 Nov 2018