Cross-Platform Strategy

Playlists & Series

Family Trees & Funnels: Inside Ancestry’s New Marketing Mix
31 Oct 2018
Simulmedia’s Piccone Uses OTT To Grow Big Brands’ Reach
30 Oct 2018
‘Great Connections, Conversations’: Beet Retreat 2018 Comes At Industry Turning Point says NBCU’s Colella
22 Oct 2018
NCC Media’s Advanced TV Goals: National Capabilities, One Infrastructure
12 Oct 2018
NCC Converges Data From Charter, Comcast & Cox While Adding OTT Inventory
10 Oct 2018
GroupM’s Garvie: Upfronts ‘Crippling’ Industry In Canada
3 Oct 2018
Vertical Integration Gives Rogers Media ‘Massive Data Lake’: SVP Dark
3 Oct 2018
Rogers Media Must Compete In North American Market: SVP Watson
1 Oct 2018
What Wavemaker’s Richman Wants To Know About The New AT&T
20 Sep 2018
InMobi’s Silverman Plots Path From Mobile To Connected TV
18 Sep 2018
How Personalization Drives Spotify Ads: Bertozzi
18 Sep 2018
Trade Desk’s Forbes Calls For Unified UK TV Metrics
17 Sep 2018
LUMA Partners’ Kawaja: Less Interruptive Ads Are Central To Relevance
17 Sep 2018
At AT&T’s Relevance Conference, Kassan Will Share Stage With Katzenberg, Whitman
17 Sep 2018
VICE Media “Everywhere” Unifies Advertising Buys Across All Platforms
12 Sep 2018
dataxu’s Catanzaro On TV, Cross-Platform Targeting And ‘Invisible’ Technology
11 Sep 2018
Ferro Will Oversee Disney/ABC And ESPN Sales, Erhardt To Retire In 2019
5 Sep 2018
Local TV Has Power, Relevance In Linear And Digital: WideOrbit’s Offeman
4 Sep 2018
Units Or Impressions, Ads Should Be Planned Holistically: Essence’s Gerber
21 Aug 2018
Hulu Hopes comScore’s Campaign Ratings Quantify Shared Viewing
7 Aug 2018