Cross-Platform Strategy

Playlists & Series

Cisco Blends TV and Tablet Viewing in Second-Screen App
Cisco Blends TV and Tablet Viewing in Second-Screen App
19 Nov 2025
Starcom’s Mobility Director: Interactivity is Essential to Mobile Advertising
Starcom’s Mobility Director: Interactivity is Essential to Mobile Advertising
19 Nov 2025
Digitas is Moving to “Mobile First” Approach to Media Planning
Digitas is Moving to “Mobile First” Approach to Media Planning
19 Nov 2025
Innovid Sees 4X Lift for Interactive Video Ads, Inks Deal with VivaKi
Innovid Sees 4X Lift for Interactive Video Ads, Inks Deal with VivaKi
19 Nov 2025
AOL’s Gabriel on the Importance of Being “Full-Stack”
AOL’s Gabriel on the Importance of Being “Full-Stack”
19 Nov 2025
Digital Video Buying Goes Multi-Platform, Videology’s Gaskamp
Digital Video Buying Goes Multi-Platform, Videology’s Gaskamp
19 Nov 2025
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
19 Nov 2025
comScore Opens up “Project Blueprint” to the Industry
comScore Opens up “Project Blueprint” to the Industry
19 Nov 2025
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
Nielsen’s Hohman: Cross-Platform Ads Are More Effective
19 Nov 2025
Google Integrates with comScore’s Cross-Platform Measurement Tool
Google Integrates with comScore’s Cross-Platform Measurement Tool
19 Nov 2025
SMG To Reveal Effectiveness Of Twitter TV Retargeting
SMG To Reveal Effectiveness Of Twitter TV Retargeting
19 Nov 2025
Tablets Aren’t Mobiles: Collective CEO Apprendi
19 Nov 2025
Mobile Video Nearly Half of Collective Mobile Business
Mobile Video Nearly Half of Collective Mobile Business
19 Nov 2025
SMG’s Social/Video Global Lead: Brands Need to “Share Shift”
SMG’s Social/Video Global Lead: Brands Need to “Share Shift”
19 Nov 2025
The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith
The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith
19 Nov 2025
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
19 Nov 2025
Starcom’s Mobile Chief: “Mobile Is Not An Island”
Starcom’s Mobile Chief: “Mobile Is Not An Island”
19 Nov 2025
InMobi’s Sarofian: Custom Creative For Mobile Next Frontier
InMobi’s Sarofian: Custom Creative For Mobile Next Frontier
19 Nov 2025
Advertisers Must Harness Long-Term Data: InMobi’s Cordero
Advertisers Must Harness Long-Term Data: InMobi’s Cordero
19 Nov 2025
Maxus CEO: Addressability to Extend Across All Media
Maxus CEO: Addressability to Extend Across All Media
19 Nov 2025
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