Cross-Platform Strategy

TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
2 Feb 2021
In 2021, European CTV Means Cooperation & Clarity: Xandr’s Clayman
27 Jan 2021
Xandr’s 2021: Third-Phase Unification & Simplification, SVP Hoffert Says
24 Jan 2021
The #BeetCast w/ IAB’s David Cohen: Leading Through Extreme Disruption & Big Plans for a Virtual ALM with Dr. Anthony Fauci
24 Jan 2021
Where Addressable TV Fits In: Dentsu’s Stockton
19 Jan 2021
Sports Sponsors Can Thrive in Hybrid Media World: Nielsen’s Jon Stainer
19 Jan 2021
‘Convergence Is a Real Thing Right Now,” Xandr’s Jason Burke
18 Jan 2021
Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher
13 Jan 2021
Charter’s Comscore Investment Boosts Census Future: Kline
13 Jan 2021
Complex Ad Marketplace Underscores Need for Automation: Centro’s Derek Newman
5 Jan 2021
Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
5 Jan 2021
Now Hear This: Streaming Ads Rise Along With Radio, Carat’s Anderson Says
4 Jan 2021
Brands Want To Close The Loop On Outcomes: Wenda Millard
3 Jan 2021
Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis
15 Dec 2020
Samsung Ads Combines Linear & Streaming Ad Outcome Measurement
15 Dec 2020
TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer
14 Dec 2020
After Identifiers, Identity: Acxiom’s Hollaway On The Value Exchange Imperative
14 Dec 2020
Addressable TV Gets Real In 2021: Magna Global’s Anson
8 Dec 2020
CTV Becoming Mostly Programmatic: GroupM’s Moore
7 Dec 2020
The Barrier Is Lower & Fragmented: Finecast’s Harcus On Buying Addressable TV
7 Dec 2020
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