Cross-Platform Strategy

Playlists & Series

For Media Buyers, 2019 OTT Means Taking Risks & Streamlining: Publicis Media’s Whitesel
24 Jan 2019
At NBCU, ‘One Cohesive Plan’ Spans Multitude Of Channels And Platforms
22 Jan 2019
Holistic, Cross-Platform View Presages Measured Business Outcomes: Nielsen’s Clarken
21 Jan 2019
TV Can Embrace Direct Digital Brands: IAB’s Rothenberg
18 Jan 2019
NCC 2.0 Aims To Solve New Fragmentation Era, CEO Pangis Says
14 Jan 2019
Disney Strives To Unify Diverse Data Sets: SVP Nelson
14 Jan 2019
As TV Advertising Evolves, New Brands Expect Business Performance: NBCU’s Yaccarino
13 Jan 2019
Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray
11 Jan 2019
Arrix Explains The DISH/Sling Distribution Map
10 Jan 2019
Comscore’s Hofstetter: Legacy Brands Need Direct-To-Consumers’ ‘Fresh Look’ At Marketing
10 Jan 2019
Essence’s Gerber, FreeWheel’s Clark View The Competitive TV Landscape
7 Jan 2019
Shimmel, Colella Probe The Future Of Advanced-TV Buying
7 Jan 2019
Biggest Agencies Will Join Direct-To-Consumer Brands In Advanced TV: dataxu’s Baker
6 Jan 2019
Disney’s Ferro Discusses Unified Ad Sales, Shift To Google Ad Manager
5 Jan 2019
Comscore’s Hofstetter Calls for Industry”Re-Education” Around Premium Video Investment
4 Jan 2019
Viacom’s Gordon Traces The Arc Of ‘Outcome Optimization’
1 Jan 2019
Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang
20 Dec 2018
Consultant Matt Prohaska Sees A ‘Cross Pollination’ Of Agency Teams
20 Dec 2018
Advertisers Seek ‘Interoperability’ In Television Offerings: EY’s Balis
19 Dec 2018
Video Tops The Performance Stack, But Distribution Too Fragmented: GroupM’s Castree
19 Dec 2018