Cross-Platform Strategy

How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz
27 Jun 2019
Digital Players & Platforms Want To Compete with TV: Nielsen’s Clarken
24 Jun 2019
RTL’s Adconnect Goes ‘Glocal’ To Power Ads: Coruble
21 Jun 2019
NCC Media Creating National Addressable ‘Hub’ For TV Networks: Spectrum’s Kline
18 Jun 2019
Brands, New Awards, CMO Growth Council: Cannes Lions Chairman Thomas Previews 2019 Festival
30 May 2019
NBCU’s Colella Explains The Partnership With Sky, Status Of OpenAP
29 May 2019
Comcast Advertising’s Greenwald On The Power Of TV And Local Targeting
21 May 2019
New Formats Emerge As Consumer TV Choices Grow: Publicis’ Cohen
5 May 2019
TV Viewing Gaps Require Layering On A Multitude Of Data: MODI’s Winkler
3 May 2019
Comcast’s Sky Adopts NBCU’s CFlight To Measure Cross-Screen Viewing
1 May 2019
NBCU & Viacom Launch OpenAP Version 2.0
25 Apr 2019
Xandr Media’s Brown On Incremental Outcomes Boost Across TV Screens
22 Apr 2019
Connected TV Is Huge, Now Connect The Dots: Nielsen’s Ferguson
18 Apr 2019
For MVPDs, Third-Party Video Can Drive Broadband Profit: Searchlight’s Glatt
16 Apr 2019
Gamut Branching Out To National OTT Inventory Under Williamson
15 Apr 2019
SpotX And clypd Integrate Platforms With Discovery, Fox Among First Partners
11 Apr 2019
Turner Ignite’s Riess On The Advantages Of Audience Data Plus Speed
2 Apr 2019
NBCU, Sky Unify Audience Studio & AdSmart To Tap Global Brands
18 Mar 2019
Xandr’s Ad Graph Will Scale Up To 5G
17 Mar 2019
Reach, Frequency And Duration Across Media ‘Fundamental’ To Business Decisions: Nielsen’s Hogue
14 Mar 2019