Cross-Platform Strategy

Playlists & Series

Omnicom’s Maron: Connected TV at Its Full Potential Will Be ‘Amazing’
10 Feb 2020
Samsung Ads’ Evans: Clients ‘Open the Doors’ by Measuring Streaming and Linear Together
6 Feb 2020
Horizon Media’s Dobarro: To Grow, Brands Need to Be Speaking to Multicultural Segments
3 Feb 2020
Mindshare’s Jim Cridlin: The Future of Content Is Customized
26 Jan 2020
A+E’s Roseann Montenes: With Client Expectations, There’s No ‘One-Size-Fits-All’
21 Jan 2020
‘I Want My OTT’: Vevo’s Judelman Offers Ad Scale
21 Jan 2020
OpenAP Wants More Publishers On Board, Davis Says
20 Jan 2020
Data Plus Math Is Ramping-Up LiveRamp, Metcalfe Says
16 Jan 2020
“Hurry Up!” Group M’s Matt Sweeney Urges Broadcasters to Migrate to CTV
16 Jan 2020
Cadreon’s Mantel: Addressable TV Plans Can’t Happen in a Silo
4 Jan 2020
The Quest For Total TV: Gottlieb Seeks The Full Picture
2 Jan 2020
Hearts & Science CEO Matts: Buyers Should Look at Streaming the Way Consumers Do
2 Jan 2020
Irwin Gotlieb’s Take On the Streaming Wars
23 Dec 2019
GroupM’s Thomas Frets About Total Video Measurement
19 Dec 2019
MTM’s Watts: The Future of Addressability Is Both Exciting and Challenging
18 Dec 2019
West’s Last Acts At Sky: More Transparency & Industry Collaboration
11 Dec 2019
INVIDI Has Cross-Screen Buying Platform Called EDGE
10 Dec 2019
Modi’s Cestaro Has A Holiday Wish: No More TV Fragmentation
10 Dec 2019
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
10 Dec 2019
OpenAP Adds CBS To Grow Advanced TV Scale
9 Dec 2019