Cross-Platform Strategy

Delay the TV Upfronts: Mastercard’s Rajamannar, P&G’s Pritchard, ANA Urge a Transformed Marketplace
10 Jun 2020
Converged Insight Can Offset Viewer Decline: Xandr’s Wetzel
7 Jun 2020
How TV Sellers Can Maximize Yield by Hedging Their Bets: #BeetU, Session 7
27 May 2020
Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan
6 May 2020
“Embrace Agility,” WarnerMedia’s Aversano Advises
29 Apr 2020
Why True Cross-Platform Measurement Is Still Elusive: #BeetU, Session 3
28 Apr 2020
Pandemic Media Trends In Focus: Total Media’s Duff
9 Apr 2020
Cross-Platform, From Measurement To Measurability: VideoAmp’s Chasin
8 Apr 2020
VideoAmp Commingles ACR & STB Data To Unify TV Buying: Parkes
2 Apr 2020
The Crisis is Accelerating the Inevitable Movement to TV Streaming, Analyst Greenfield
30 Mar 2020
TV & Digital Ad Teams Must Come Together: Hulu’s Davidov
5 Mar 2020
NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation
4 Mar 2020
Samsung Ads Explores Mobile-TV Ad Connection: Scott
4 Mar 2020
Many Agencies Still Have Media Silos: Amobee’s Smolin
2 Mar 2020
Matter More Media’s Scheppach: Linear TV Is On Its Way to Being 35% Addressable
26 Feb 2020
Dentsu’s Maggie Zhang: ‘Measurement Is Not Just the Output’
25 Feb 2020
WarnerMedia’s David Porter: The Industry Is Collaborating to Overcome Complexities
19 Feb 2020
NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’
18 Feb 2020
Effectv’s Hamilton Wants To Bust Addressable TV ‘Myths’
18 Feb 2020
Six Steps To Converged Ads: 4C’s Gupta
17 Feb 2020