Cross-Platform Strategy

Donna Speciale: “We’re Counting an Underreported Audience,” Univision has its “Hispanic Graph” and a New Alliance with Comscore
7 Nov 2021
CTV Can Excel At Serving Diverse Viewers: Magnite Research
4 Nov 2021
The Post-Meter Future Is Multi-Currency: Samba TV’s Navin
2 Nov 2021
‘TV Is Never Going Back to Single Currency Provider’: VAB’s Sean Cunningham
27 Oct 2021
Buying CTV Ads Calls for Holistic Approach to Video: Dentsu’s Cara Lewis
6 Oct 2021
More Brands Are Investing in Full-Funnel Ad Strategies: LoopMe’s Simon Stone
4 Oct 2021
TV Measurement at a Crossroads: #BeetCast Podcast w/ Jon Watts Jo Kinsella and Jonathan Steuer
27 Sep 2021
Streaming TV Offers Way to Reach Canada’s Cord-Cutters: Roku’s Christina Summers
23 Sep 2021
Viewer Data Underpin CTV Targeting: LG Ads’ Serge Matta
15 Sep 2021
Engine CEO Cacy Wants To Give Brands The Best Of Both Worlds
9 Sep 2021
Addressable Advertising Marks Convergence of Linear, CTV: Execs from Beachfront, Vizio, Digitas, Discovery, Canoe, Vevo, The Trade Desk and Premion
29 Aug 2021
CTV Unlocks More Detailed Audience Insights: Samba TV’s Kris Magel
25 Aug 2021
Partnerships, Automation Underpin Future of Advanced TV: Execs from Comcast Technology Solutions, , GroupM, NBCUniversal, AMC, Publicis, OMD
22 Aug 2021
What’s The Frequency? Innovid / ANA Study Uncovers CTV Measurement Patterns
18 Aug 2021
Advertisers Will Soon Prioritize Addressable TV Over Linear: Finecast’s Harry Harcus
18 Aug 2021
‘We’re Moving From Outputs to Outcomes’: 4A’s Marla Kaplowitz
17 Aug 2021
Measure Cross-Screen Impact, Not Just Delivery: Wavemaker’s Nancy Beekman
10 Aug 2021
Demand Grows for Outcomes-Based Ad Metrics: Roku’s Gaurav Shirole
9 Aug 2021
Cross-Screen Metrics Are Evolving With Ad Targeting: Roku’s Louqman Parampath & GroupM’s Matt Sweeney
5 Aug 2021
Cross-Screen Metrics Don’t Have to Be ‘Perfect’ to Be Effective: Wavemaker’s Rinaldi
28 Jul 2021
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