Cross-Platform Strategy

“Walled Gardens” Are Replicating, Presenting Buyers with a Tangled Landscape, #BeetCast Podcasat
7 Mar 2021
Ad Impressions, Not Ratings Points, Are Key to Future of Local TV: Meredith’s Doug Lowe
3 Mar 2021
Cross-Platform Measurement Gains Traction in Canada: SMI’s Darrick Li
28 Feb 2021
Automated Media Sales Are Biggest Priority for Broadcasters: Cox’s Steve Pruett
28 Feb 2021
Convergence Means ‘Best of Both Worlds’ for Linear, Digital: WideOrbit’s Will Offeman
23 Feb 2021
Consumer Experience: Key is to Converged Video’s Future, Forrester’s O’Connell
14 Feb 2021
CTV Offers More Data Insights for Marketers: Cadillac CMO Melissa Grady
11 Feb 2021
Streaming Complements Linear TV to Engage Sports Fans: Disney’s Danielle Brown
10 Feb 2021
Younger Sports Fans Want More Control of Viewing: Amplifi’s Mike Law
7 Feb 2021
NBCU in Global Alliance with Twitter
7 Feb 2021
TVSquared’s Outcome Measurement Goes Cross-Platform, Kinsella Says
2 Feb 2021
Digital Experiences Enrich Sports Viewing: VAB’s Jason Wiese
27 Jan 2021
Where Addressable TV Fits In: Dentsu’s Stockton
19 Jan 2021
Marketers Seek Unified View of Video Landscape: Essence’s Mike Fisher
13 Jan 2021
Complex Ad Marketplace Underscores Need for Automation: Centro’s Derek Newman
5 Jan 2021
Piece Together The Jigsaw Of TV Super-Powers: Xandr’s Bruckbauer
5 Jan 2021
Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis
15 Dec 2020
Nielsen’s New Roadmap For Unifying Media Measurement Explained
9 Dec 2020
OpenAP 2021: Cross-Platform, Davis Says
30 Nov 2020
Audio Is Turning Up The Volume For Advertisers: Tru Optik’s Wiesenfeld
29 Nov 2020