Cross-Platform Strategy

Shoppable TV Excites PHD’s Klein At IAB NewFronts
16 May 2023
Advertisers Ready To Go All-In On Alternative Currencies: VideoAmp’s McCray
16 May 2023
Brands Are Leaning Into Advanced Metrics, Newer Ad Formats: Dentsu’s Brad Stockton
15 May 2023
NBCU Ad Boss Marshall: ‘We Continue to Spin Our Wheels’ on Currency
12 May 2023
GroupM’s Chan Relishes Hearing NewFronts & Podcast Upfronts Case Studies
12 May 2023
NBCU Taps Comscore & Innovid To Give Local TV Advertisers ‘A Multi-Currency Future’
11 May 2023
WBD Ad Sales Adds 605, ABCS Insights, DISQO, EDO, LoopMe & Pilotly To New Measurement ‘Toolbox’
11 May 2023
Joint Industry Committee Helps to Set Standards to Media Companies to Compete: Paramount’s Travis Scoles
11 May 2023
HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising
11 May 2023
Convergence of Ad Transactions Is Moving Forward: Paramount’s Michele Stone
8 May 2023
Collaboration Is Key to Advancing TV Ad Ecosystem: 605’s Sam Abiad
26 Apr 2023
API OK: How Integration Can Solve Publishers’ Fragmentation Anxiety
25 Apr 2023
Identity Resolution Is Bedrock Part of Cross-Platform Audience Measurement: VideoAmp’s Josh Chasin
20 Apr 2023
Retail Media Is Going Omni-Channel: Criteo’s Gleason
18 Apr 2023
Roku Wants to Build the Ad Tech Platform for All of CTV: Miles Fisher
11 Apr 2023
Paramount’s Travis Scoles: TV Needs to Embrace Complexity While Breaking Down Silos
23 Mar 2023
Addressable Advertising Offers Full-Funnel Reach on TV: WBD’s Steve Silvestri
23 Mar 2023
The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel
16 Mar 2023
Converged Video Is Key to Reaching Consumers: GroupM’s Mike Fisher
15 Mar 2023
Linear TV, Streaming Video Work Together to Reach Consumers: CBS’s Radha Subramanyam
14 Mar 2023
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