Cross-Platform Strategy

Consumer Engagement Guides Cross-Platform Strategies: GSD&M’s Dave Kersey
18 Apr 2022
CTV Gives Political Campaigns Broader Reach Among Voters: Scripps’ Ken Ripley
18 Apr 2022
Data-Driven Linear Combines Scale and Precision: OpenAP’s David Levy Chats With Xandr’s Mike Welch
13 Apr 2022
Media-Buying Strategies Are Growing More Unified: Amobee’s Valerie Bischak
11 Apr 2022
Addressable TV Is Bringing Precision Ad Targeting at Scale: WarnerMedia’s Amy McGovern
7 Apr 2022
Revitalized TV Content Inspires Better Consumer Experience: Mediahub’s Michael Piner
6 Apr 2022
Innovation Is Transforming Media Measurement and Viewing Habits: CBS’s Radha Subramanyam
5 Apr 2022
Advertisers Will See Data-Powered Growth in Television: FreeWheel’s Jonathan Whitticom
4 Apr 2022
Advanced TV Is Finally Here: A Moment in Time, in Focus, at the Beet Retreat in San Juan
31 Mar 2022
Political Campaigns Can’t Ignore CTV Audiences: i360’s Mark Positano
31 Mar 2022
Media Buyers Have More Technology to Hone Video Campaigns: Essence’s Mike Fisher
31 Mar 2022
Political Campaigns Have New Tools for Cross-Platform Reach: FreeWheel’s Tess O’Brien
29 Mar 2022
Upfronts Will Expand Programmatic Ad Inventories: GroupM’s Esra Bacher
21 Mar 2022
Beet Retreat’s ‘Brain Trust’ Will Reset The Rules Of TV: VideoAmp’s Ciancarelli
8 Mar 2022
Disney Deal Marks Next Stage in Innovation for Ad Metrics: Samba TV’s Ashwin Navin
2 Mar 2022
Data-Driven TV Can Unify The Market: Spectrum Reach’s Moran
1 Mar 2022
VideoAmp Deal Gives Marketers More Choice with Audience Measurement: Comcast’s Claudio Marcus
28 Feb 2022
Incremental CPMs Make Ad Campaigns More Efficient: Samba TV’s Avi Brown
25 Feb 2022
Canoe’s National Addressable Expansion Is A Game-Changer: WarnerMedia’s Levine
23 Feb 2022
Vizio’s TransUnion Data Deal Supports Ad-Frequency Control: Oz Lang
23 Feb 2022