Cross-Platform Strategy

Playlists & Series

Discussions About Ad Currency Are Encouraging: Digitas’ Megan Jones
24 Jan 2022
Consumer Experience Drives Cross-Platform Strategies for Brands: Mindshare’s Amanda Richman
20 Jan 2022
Media Companies Will Reinvent Themselves with Technology: Progress Partners’ Domenic Venuto
19 Jan 2022
Amid Media Fragmentation, Linear TV Still Has Broadest Reach: Fox’s Dan Callahan
18 Jan 2022
Innovation Pushes Brand Storytelling in New Directions: NBCUniversal’s Josh Feldman
13 Jan 2022
NBCUniversal, RTL AdConnect Team To Jointly Sell Global Ad Inventory
12 Jan 2022
UK TV Grows More Competitive On Collaboration: Wavemaker UK’s Moorhead
12 Jan 2022
‘True Interoperability’: Dentsu’s Stockton Taps VideoAmp To Measure ViacomCBS
11 Jan 2022
Break The TV Mould: Horizon’s Koenigsberg Wants To Rip Up The Rules
10 Jan 2022
WarnerMedia Picks iSpot.TV, VideoAmp, Comscore For Cross-Screen TV Measurement
7 Jan 2022
‘Comscore Everywhere’ Befriends Fragmentation With Cross-Screen Measurement
6 Jan 2022
UK’s Cross-Media Initiative ‘Origin’ In The Build Phase: ISBA’s Taylor
4 Jan 2022
Measurement Standards Will Help Support Ad Spending: ViacomCBS’s Travis Scoles
4 Jan 2022
Cross-Media Currency Is Within Reach: Havas’s Diana Bernstein
3 Jan 2022
A Basket Of Currencies, Complete Coverage: Comscore’s Livek On The Future Of Measurement
2 Jan 2022
Addressability Is Going Up The Funnel: Ampersand’s Barnet
29 Dec 2021
‘Cross-Platform Measurement Is Ready’: NBCUniversal’s Kelly Abcarian
22 Dec 2021
Media Buyers, Sellers Are ‘Frustrated with Status Quo’ of Measurement: VideoAmp’s Michael Parkes
21 Dec 2021
Unifying Linear TV and CTV Drives Value for Brands: Amobee’s Nick Brien
14 Dec 2021
Multiscreen TV Drives Changes in Ad Sales: Comcast’s Pooja Midha
13 Dec 2021