Cross-Platform Strategy

Playlists & Series

The Joys Of TV Complexity: CBS’ Subramanyam
27 Dec 2022
Connecting Linear TV With Video Streaming Breaks Down Silos: Yahoo’s Beau Ordemann
27 Dec 2022
Channel 4 Aims To Prove Off-Platform Works By Measuring New YouTube Footprint
20 Dec 2022
ITV’s McLachlan Wants To Create A Collaborative Walled Garden For TV Broadcasters
19 Dec 2022
Channel 4 Draws Viewers From YouTube, Offers ‘Transactional’ TV Ads
16 Dec 2022
Do The JIC: TV4 Media’s Häger Presents Sweden’s Model For Media Measurement
15 Dec 2022
Audience Metrics Must Be Comparable Across Platforms: Nielsen’s Deirdre Thomas
15 Dec 2022
Make TV Easy Again: GroupM’s Camara Tries To Solve Ad-Buying ‘Nightmare’
12 Dec 2022
UK TV Execs Hope For Regulation To Secure ‘Best Of British’ On Smart TVs
12 Dec 2022
Programmatic TV Demands An Agnostic Approach: MiQ’s Madorsky
6 Dec 2022
All In ONE: Nielsen Commits To Count Without Bias, Using Data And Panels
2 Dec 2022
Marketers Are Looking for a Biddable Ad Marketplace: Fox’s Abbie Reichner
28 Nov 2022
Conquering Europe In A Strategic Storm: RTL AdAlliance’s Coruble
23 Nov 2022
Advertisers Are Speeding Push Into Advanced Audiences: NBCUniversal’s Ashley Luongo
22 Nov 2022
Addressable TV Advertising Faces Privacy Concerns, Tech Hurdles: Paramount’s Julian Zilberbrand
21 Nov 2022
Netflix Ads & Digital Competition Are Shaking-Up Ad Industry Dynamics: Trade Desk’s Richardson
18 Nov 2022
Too Much Targeting? How Programmatic Works On TV: MiQ’s Rondon
17 Nov 2022
Warner Bros. Discovery Preps New Multi-Screen Measurement Tests
14 Nov 2022
Higher Digital Ad Costs Push Brands Toward Other Media Channels: Quad’s Josh Golden
14 Nov 2022
Ad Performance Gets Attention in Multichannel World: Camelot’s Sam Bloom
3 Nov 2022