Gaming

Playlists & Series

Brands Need To Play & Measure In Immersive Environments: IAB’s Soon
3 Aug 2023
Go Interactive: Dentsu’s Stringer On Game Ads And The Rise Of The Participatory Generation
1 Aug 2023
Niantic’s Shlachter – Augmented Reality is Soon To Be Everywhere – Not Just Gaming
9 Jun 2023
Rooster Teeth’s Levin: SVOD is the Toughest Business in Media
17 May 2023
Why Brands Should Look Beyond In-Game Advertising to Reach Gamers
28 Mar 2023
Anzu: Advertising in Games is Easier Than You Think
27 Mar 2023
The Company Behind Pokemon Go is Building a Social Network Centered on AR Games
23 Mar 2023
SuperAwesome: Why Marketers May Want to Think Twice Before Building a Branded Game
22 Mar 2023
Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For Targeting
21 Mar 2023
Samsung Believes Its TVs Are The Next Gaming Big Platform: Samsung Ads’ Karl Meyer
20 Mar 2023
Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer
20 Mar 2023
Publicis’ Samantha Lim on How Gaming’s Slow Evolution Mirrors Digital Media
16 Mar 2023
Activision Blizzard Wants to Erase the Gaming Boundaries
14 Mar 2023
IAB Looks to Dispel Lingering Misperceptions About Gaming and Advertising
12 Mar 2023
Gaming Looms Large as Opportunity for Brand Advertisers, IAB’s Zoe Soon
4 Mar 2023
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
20 Feb 2023
Brands Should Prepare for Next Tech Trends: OMD CEO George Manas Chats With Omnicom Media’s Ben Hovaness
15 Aug 2022
Playing The Partnership Game: Infillion’s Carone Aims To Soothe ‘Tech Exhaustion’
6 Apr 2022
Samsung Wants To Be The Hub For Games & TV: Kim
14 Feb 2022
Gamified NFTs Deepen Engagement With Sports Fans: Turner Sports’ Yang Adija
11 Jan 2022