ScanScout’s Jason Krebs on Best Practices for Online Video Ad Buying

As advertisers spend more money in Web video, they are increasingly looking for ways to make sure they are getting the most from their buys.

As a result, a number of online video ad networks have been vocal in recent months about their tools for helping protect a brand's investment.

In this week's New Media Minute, I turned to Jason Krebs of the online video ad network ScanScout for tips on best practices for brands and agencies to follow when buying online ads.

Daisy Whitney

Editor's Note:  The New Media Minute is published and sponsored separately from Beet.TV.  We are pleased to publish this segment on our pages regularly.  AP