Specific Media Now Big Online Video Ad Player with $55 Million Acquistion of BBE

Earlier this month, Specific Media, the Irvine, California-based online advertising network purchased BBE, one of the largest online video ad networks.

According to The New York Times, the deal was worth around $55 million.

For an overview on newly formed company and the opportunities for Specific in the online video space, we spoke with CEO Tim Vanderhook earlier this week.

Andy Plesser