Publishers Seek TV-Like Marketplace, Forrester’s Michael Greene

While publishers seek a direct, simplified means to sell video inventory, like television, the reality is a bifurcated world where advertisers seek to buy in a range of electronic marketplaces, observes Michael Greene, Analyst at Forrester Research in this interview with Beet.TV.

Greene was a panelist at the August 23 Beet.TV Video Leadership webcast.  

Andy Plesser