Mobile phones generate a much higher interaction rate – 4.5 times – than online video does, according to a new report from video vendor Videology.
But when mobile, connected TV and online video are coupled together in a campaign, brands can see a 9 times boost in brand recall. For more details on cross-platform campaign effectiveness, check out this week's New Media Minute.
-Daisy Whitney
Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to feature it regularly on our network.
