LONDON — Seeking more commercial opportunities and an audience not necessarily driven by breaking news, CNN has been producing a range of Web original programming from branded, advertiser-centric content to editorial projects, says Pete Bale, GM of CNN Digital International, in this segment from our recent video journalism summit at the headquarters of the Financial Times.
Andy Plesser
LONDON — Seeking more commercial opportunities and an audience not necessarily driven by breaking news, CNN has been producing a range of Web original programming from branded, advertiser-centric content to editorial projects, says Pete Bale, GM of CNN Digital International, in this segment from our recent video journalism summit at the headquarters of the Financial Times.
Andy Plesser
