While much has been said about some recent high profile content marketing campaigns, many brands are taking a cautious approach, explains Lori Greene, Director of Content at Maxus, a media agency unit of GroupM Worldwide/WPP.
In this on stage session with moderator Paul Kontonis, Greene explains best practices around content marketing from its conception to implementation.
Kontonis was a moderator at the Beet.TV Content Marketing Summit held at the New York offices of Mindshare. The event was presented by Taboola. You can find more videos from that event here.
