Computer giant Lenovo has selected video ad tech provider TubeMogul to manage its global programmatic media operations, the companies announced today. It is an expansion of an existing relationship. In October, we spoke with Gary Milner, director of global digital marketing at Lenovo, about the opportunities around programmatic. We interviewed him at a TubeMogul client event. We have re-published the video today.
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- Home
- Topics
- Addressable TV
- Advertising
- Agencies
- Agentic AI
- AI in Advertising
- AI in Media
- Brand Safety
- Contextual Advertising
- Creator Economy
- Cross-Platform Strategy
- CTV
- Currency
- Data and Identity
- Digital Video
- DSP – Demand side platforms
- FAST
- Gaming
- Live Streaming
- Measurement
- Media
- Performance TV
- Privacy & Identity
- Programmatic
- Retail and Commerce Media
- Shoppable TV
- Social Media
- SPO – Supply Path Optimization
- SSP – Supply side platforms
- Tech
- Events
- About
